Evocative Acquires Assets of EmeryTech Data Center, LLC

SAN FRANCISCO--()--Nov. 10, 2004--Evocative, Inc., a San Francisco Bay Area-based provider of eBusiness solutions today announced that it has acquired the assets of EmeryTech Data Center LLC.

Under the agreement, EmeryTech Data Center's principal asset, its 15,000 square foot commercial data center located at 1400 65th Street in Emeryville, California, and the contracts of its customers, are now owned by Evocative, Inc, effective as of November 1, 2004. Sean Holzknecht, General Manager of EmeryTech Data Center, has joined Evocative as Vice President of Operations. The terms of the acquisition are otherwise undisclosed.

"The acquisition of Emery Tech Data Center is a key step in Evocative's future plans to expand its service offerings for small and mid-sized enterprises," said Patrick Rigney, Evocative's CEO and CTO. "Synergy is such an overused word in business today, but this truly defines the essence of it: we've become much more than the sum of the two businesses, and as we go into 2005, both Evocative's and EmeryTech's customers will have access to more services and solutions than ever before. Our goal is to create a whole new fabric of services under one roof, with outstanding service and reliability, and a more sensible 21st century price tag rather than the 1999 price tag others are still clinging to."

"Joining forces with Evocative to capitalize on our combined strengths is extremely exciting," said Sean Holzknecht, EmeryTech Data Center's former General Manager and now Evocative's VP of Operations. "We now have an industrial-grade suite of managed services to match our facility and network infrastructure. Our customers will have the flexibility to self manage or outsource their critical systems to whatever degree they choose. This fundamental change affords us the opportunity to appeal to a far greater segment of the market than we did as separate companies."

Evocative is also announcing the immediate availability of managed servers and managed backup in the EmeryTech facility. With a managed server, a small or mid-sized business will be able to "rent" a dedicated server with high-bandwidth Internet access, at a first year cost of about one third that of purchasing a comparable server and co-locating it in other commercial data centers. Evocative offers three standard configurations, and custom configurations built to specification. The monthly fees include hardware support, a service level agreement, and guaranteed one-hour hardware replacement. Colocation customers also have the opportunity to outsource individual services from the standard managed server offering, such as monitoring, DNS and Load Balancing.

Evocative's managed backup service is available to current and new customers of the EmeryTech Data Center facility. The service will also be available to customers outside the data center who are within reach of the fiber loop installed by Paxio, Inc. earlier this year, which runs by some of Emeryville's hottest new commercial and residential properties.

Other facilities-based services are planned for release in early 2005. Evocative will also release a new version of its e-business management application, Evocative Commerce, during the first quarter of 2005.

About Evocative, Inc.

Evocative (www.evocative.com) is an eBusiness Service and Solutions Provider that has provided feature-rich, high performance e-commerce solutions and technology since 1996. Its core service, Evocative Commerce, is an outsourced, managed solution for the small and mid-sized enterprise whose evolving demands require industry-leading features, guaranteed reliability, connectivity and collaboration with existing in-house systems, and a high rate of return from their e-commerce programs. The system is specifically designed to serve online merchants who have prior experience with e-commerce, have outgrown their current system, and are looking for a product and service level that will carry them through years of continued growth and profitability. Evocative has served hundreds of clients of all sizes with demanding requirements for mission-critical solutions, including Robert Mondavi Corporation, Visioneer, Linear Technology Corporation, Electronic Arts, Iomega, 3Com, Palm Computing, Silicon Graphics, Charles Schwab, Levi Strauss & Co., San Francisco Symphony, ShopBop.com and Ubisoft.

Contacts

Evocative, Inc.
Joanne Gouaux, 510-665-1000
press@evocative.com
www.evocative.com

Contacts

Evocative, Inc.
Joanne Gouaux, 510-665-1000
press@evocative.com
www.evocative.com