Digital Chocolate and Cingular Wireless Join Forces to Bring Next Generation of Mobile Entertainment Applications to Consumers

SAN MATEO, Calif.--(BUSINESS WIRE)--Oct. 26, 2004--

NCAA Hoops 2005 is First of Many Mobile Applications from Digital Chocolate to be Available On Cingular's MEdia Platform

“Cingular MEdia is an ideal platform for Digital Chocolate, and we look forward to an avid reception from Cingular's customers -- starting with those customers who are devoted fans of NCAA basketball.”

Digital Chocolate, Inc., a developer of innovative software for mobile phones founded by software pioneer Trip Hawkins, and Cingular Wireless have joined forces to offer consumers the next generation of mobile entertainment applications beginning in January 2005 with the launch of Digital Chocolate's NCAA Hoops 2005. Distributed through Cingular's MEdia platform, NCAA Hoops 2005 will allow avid NCAA basketball fans to experience the true excitement and rivalry of college basketball directly on their mobile phones. Users can pick from a variety of teams, and through a unique community feature, push their favorite team to the top of the Community Leaderboard by voting each time they play.

Cingular MEdia is Cingular Wireless' umbrella name for its extensive suite of data products and services including games, personal applications, as well as alerts, messaging browsing and other downloadable applications. NCAA Hoops 2005 was developed specifically for the mobile medium, making it simple for Cingular customers to access and play directly from their wireless phones.

"Cingular Wireless has demonstrated its dedication to providing its customer with the ultimate mobile experience with innovative services that extend beyond voice communication," said Trip Hawkins, Digital Chocolate's CEO and founder, who has a notable history in computer and gaming software, having founded and built the seminal games company Electronic Arts. "Cingular MEdia is an ideal platform for Digital Chocolate, and we look forward to an avid reception from Cingular's customers -- starting with those customers who are devoted fans of NCAA basketball."

About Digital Chocolate

Digital Chocolate is a developer of innovative applications for mobile phones, including entertainment, problem-solving, and community-based applications. Based in San Mateo, California, and founded in 2003 by software gaming pioneer Trip Hawkins, Digital Chocolate is backed by Kleiner Perkins Caufield & Byers, Sequoia Capital, Sutter Hill Ventures, as well as angel investors, including Bob Pittman, former COO of AOL/Time-Warner and founder of MTV. Digital Chocolate recently debuted four new mobile applications: MLBPAA Baseball Heroes by DChoc Sports(TM), an interactive game featuring baseball stars from the 1970s and 80s in the most realistic sports action game available on a mobile phone; DChoc Babysitter(TM), an innovative entertainment package that turns a phone into a series of interactive scenes with music and images to amuse young children; DChoc Bubble Ducky(TM), a puzzle game that takes advantage of the new color capabilities of today's phones to test and entertain; and Mobile League(TM) Solitaire 4 Pack (TM), the most extensive suite of challenging one-player card games that features the Mobile League from Digital Chocolate -- the most popular online mobile community in which players complete for fame and glory.