The Mobile Media Company Signs Global Agreement with Ericsson for Internet Payment Platform

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 25, 2004--The Mobile Media Company (Mobile Media at www.mobilemedia.com) today announced a global agreement with Ericsson (NASDAQ:ERICY), the leading telecom supplier, to incorporate Ericsson's Internet Payment eXchange (IPX) platform into its mobile content and interactive services. Ericsson IPX is a hosted payment solution that makes it easy for content providers and operators to process payments for services and content, simplifying the digital content purchase process for consumers. The agreement also allows Ericsson to offer Mobile Media content as a part of its hosted IPX solution.

Mobile Media's managed content offering can now seamlessly connect to Ericsson's hosted IPX platform, providing wireless and interactive clients a cost-effective means to rapidly deliver new services to their customers and access to premium content.

“Over the next two years, I believe we will see a dramatic increase in mobile data traffic, especially on an international basis. Mobile Media, together with Ericsson IPX, is well positioned to offer Mobile Media's customers a global distribution of content on demand and solid payment solution.”

Founded in 1993, Mobile Media is focused on generating high volumes of premium rate mobile transactions from global distribution of wireless and interactive content. During the last two years Mobile Media has gained tier one positions in mature as well as emerging mobile markets with operations in Europe, Asia Pacific and North America.

Karsten Hauge, CEO of Mobile Media said, "Over the next two years, I believe we will see a dramatic increase in mobile data traffic, especially on an international basis. Mobile Media, together with Ericsson IPX, is well positioned to offer Mobile Media's customers a global distribution of content on demand and solid payment solution."

Mobile Media will be presenting their service and products together with partners at the forthcoming Mobile Entertainment Summit, October 24th in San Francisco, C.A. (www.ihollywoodforum.com). Mobile Media will also be attending CTIA Wireless IT & Entertainment 2004 in San Francisco (www.ctia.org) from October 25th - October 27th. During that time, Mobile Media will be located at The Natoma Room, top floor of the Sony Metreon. To make an appointment to meet with Mobile Media, please send an e-mail to: [e-mail]

About Mobile Media

The Mobile Media Company AS is an independent, global provider of wireless games, interactive entertainment services and mobile marketing applications.

We work with leading industry partners and a wide-range of customers that extend from the wireless consumer to mobile carriers, broadcasters, media companies and major consumer brands. The Company was founded in 1993 to pioneer mobile messaging services and technologies and since then, has become a fast developing, multi-media organization with over 200 employees.

The Mobile Media Company AS serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in both the mature and developing markets of Asia, Europe and North America. The Company is headquartered in Oslo, Norway, with offices and technology development centers in UK, Romania, China, and the USA.