It's ``Time To Play'' for ENYCE and Nintendo -- Celebrities and Fashion VIPs Celebrate ENYCE & LADY ENYCE'S 2005 Spring Collection at Exclusive Nintendo After-Party

--(BUSINESS WIRE)--

                    9:30 P.M. MONDAY, OCT. 25, 2004

WHAT:   For the first time, ENYCE joins forces with video game giant
        Nintendo to showcase the synergy between the two popular
        lifestyle brands.

        Immediately following ENYCE & LADY ENYCE'S 2005 Spring
        Collection show at Smashbox Studios, Culver City, CA., VIP
        guests will attend an invitation-only Nintendo after-party
        featuring an exclusive game-play lounge with the latest in
        cutting-edge gaming. The after-party will be hosted by Enyce's
        media partner, Trace Magazine.
          
WHO:    Snoop Dogg, Laura Prepon ("That 70's Show"), Eva Longoria
        ("Desperate Housewives"), Simon Rex, John Singleton ("2 Fast 2
        Furious," "Shaft," "Baby Boy"), Elise Neal ("All of Us," "The
        Hughleys"), Casey Johnson, Lisa Raye ("All of Us"), Chris
        Masterson ("Malcolm in the Middle," "Scary Movie 2"), Ashley
        Scott ("Lost," "S.W.A.T"), Theron Benymon ("Half and Half,"
        "Ali"), John B., Chip and Pepper Foster, Paul Oakenfold

WHEN:   Monday, Oct. 25, 2004
        9:00 pm Media Check-in
        9:30 p.m. Red carpet entrance; party starts 9:30 p.m.

WHERE:  Prey Nightclub
        643 N. La Cienega Blvd.
        West Hollywood, CA 90069