Green Mountain Coffee Roasters Introduces Four Varieties of Premium One-Cup Coffee Pods

WATERBURY, Vt.--(BUSINESS WIRE)--Oct. 14, 2004--Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today unveiled four varieties of coffee pods at the National Automatic Merchandising Association (NAMA) Expo in Chicago. Green Mountain Coffee's Premium One-Cup Coffee Pods are small round disks of specialty coffee in a filter that have been designed for use in single-cup brewers that have recently been introduced to the consumer market and are currently being launched in the commercial market. This fall, a growing number of Office Coffee Service (OCS) vendors will be expanding the distribution of pods to offices across the country.

Green Mountain Coffee Roasters is the leader in single-cup specialty coffee offerings. The Company owns 42% of Keurig, Inc., manufacturer of the Keurig(R) Single-Cup Brewer that uses a K-Cup(TM), a single-serve coffee cartridge, to brew one cup of coffee in 30 seconds. Over 25 varieties of Green Mountain coffees, including seasonal limited edition offerings like Autumn Harvest Blend and Pumpkin Spice, as well as six Celestial Seasonings(R) teas are packaged in K-Cups and are available to offices and consumers. To address the growing demand for coffee pods in the OCS channel, Green Mountain Coffee Roasters today introduced a line of coffee pods that brew an exceptional cup of coffee in the workplace. The Company expects to start shipping the Premium One-Cup Coffee Pods (25 per sleeve, 100 per case) within the next two weeks.

“We are very happy to offer our customers this additional option of brewing high quality single cups of Green Mountain Coffee in their workplaces. I am confident that with the introduction of our Premium One-Cup Coffee Pods we will continue to expand our leadership in the single-cup specialty coffee category.”

All four Green Mountain coffee varieties packaged in pods are Fair Trade Certified, which guarantees the small-scale farmers who grew this coffee with a fair price for their crop. The Fair Trade Certified pod offerings from Green Mountain Coffee include Breakfast Blend, French Roast, House Blend Decaf, and Colombian coffee. Currently the new pods are only available to Green Mountain Coffee OCS distributors and customers.

Robert Stiller, President and CEO of Green Mountain Coffee Roasters said, "We are very happy to offer our customers this additional option of brewing high quality single cups of Green Mountain Coffee in their workplaces. I am confident that with the introduction of our Premium One-Cup Coffee Pods we will continue to expand our leadership in the single-cup specialty coffee category."

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past four years as one of Forbes Magazine's "200 Best Small Companies in America," for the past two years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens," and in 2004 as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."