Bose Introduces The SoundDock Digital Music System; A New Standard of Audio Performance and functionality for the iPod

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sept. 16, 2004--Bose(R) has introduced the SoundDock(TM) digital music system, designed to deliver a new standard of audio performance for Apple's iPod(R) and iPod mini. No headphones, cables or adaptors required -- the new speaker system lets iPod owners access, control and listen to their stored music with the ease of dock and play.

The SoundDock system includes a proprietary acoustic design that delivers clear, full sound across the entire musical spectrum. Using an integrated system approach, the amplifiers, equalizers and speakers are matched; there is no need for the user to make complex adjustments to ensure superb acoustic performance. Patented integrated signal processing automatically adjusts tonal balance, so music sounds natural at any volume.

“We're excited that Bose is introducing the SoundDock so iPod customers can easily bring high quality music to any room in their home.”

"The SoundDock system continues the legacy of Bose products that deliver high-quality sound from small enclosures," said John Roselli, category business manager of the Home Entertainment Division at Bose Corporation. "There was an opportunity in the industry to create a sound system that leveraged the iPods capability by doing more than adding features. We decided to combine functionality with a level of audio performance previously unavailable."

The SoundDock system seamlessly integrates with third and fourth-generation iPods, as well as the iPod mini. For flexibility and convenience, the included infrared remote can control iPod from across the room. The iPod and SoundDock system can also be operated without the remote. When an iPod is docked, all of its controls are accessible, with one-button volume controls available on the SoundDock system's enclosure. The system charges the iPod while in use, or when docked.

"The iPod allows music lovers to listen to their entire music collection anywhere -- on the go, in the car, and in the home," said Greg Joswiak, Apple's vice president of Hardware Product Marketing. "We're excited that Bose is introducing the SoundDock so iPod customers can easily bring high quality music to any room in their home."

The SoundDock digital music system measures just 6 5/8" high by 11 7/8" wide and only 6 1/2" deep. It features quick installation and intuitive operation. Consumers plug the power cord into a wall outlet, insert the iPod into the docking cradle, and play.

To complement the iPod and iPod mini design, the SoundDock system's industrial design is modern with a hi-gloss white finish. It is expected to sell for $299 and will be available directly from Bose and Apple retail stores, www.bose.com and www.apple.com, and toll-free at 1-800-444-BOSE (2673).

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose. The company today is one of the largest and best-known audio technology developers and product manufacturers in the United States and throughout the world. Bose is known for home speakers and systems, the Wave(R) music system products, premium automotive sound systems, Acoustic Noise Cancelling(R) headphones for consumers and pilots, and sound for public places.