September 10, 2004 06:00 AM Eastern Time

The Winning Toy from ``The Apprentice'' Task Has Everything Boys Love!

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Sept. 10, 2004--The winning toy from "The Apprentice" task has everything boys love! It lets kids transform and customize their radio control vehicle by simply snapping on a different hood with a big blown engine, or attaching a pickup truck bed on the back. Kids control the vehicle, drive it, race it, crash it, then they simply put it back together again.

The toy tested so well that Mattel, Inc. (NYSE:MAT) will manufacture it for one of its marquee brands, Tyco(R) R/C, the leading name in radio control, under the name Morph Machines(TM). The Morph Machines(TM) will be on toy store shelves in early 2005 for an approximate retail price of $30. To pre-order Morph Machines(TM) now, log on to toysrus.com.

Contacts

Mattel, Inc.
Sara Rosales, 310-252-5397

Smart Multimedia Gallery

The winning toy from "The Apprentice" task has everything boys love! It lets kids transform and customize their radio control vehicle by simply snapping on a different hood with a big blown engine, or attaching a pickup truck bed on the back. Kids control the vehicle, drive it, race it, crash it, then they simply put it back together again. The toy tested so well that Mattel, Inc. (NYSE:MAT) will manufacture it for one of its marquee brands, Tyco(R) R/C, the leading name in radio control, under the name Morph Machines(TM). The Morph Machines(TM) will be on toy store shelves in early 2005 for an approximate retail price of $30. To pre-order Morph Machines(TM) now, log on to toysrus.com. (Photo: Business Wire)