"Software has become the brains of a business - it is software that turns information into assets and the engine that drives business processes," said David Intersimone, vice president of developer relations and chief evangelist of Borland Software. "Borland, and the sponsors, exhibitors, partners and customers attending the Borland Conference 2004 continue to be at the forefront of software development. They are the individuals and teams making software more successful, manageable and valuable to business, and we're excited to gather them together as we lead the next evolution of software development."
“Productivity and Predictability in the Software Development Lifecycle.”
On Sunday, September 12, 2004 at 6:00 pm, the conference and exhibition will kickoff with a Borland keynote address presented by Dale Fuller, CEO; Pat Kerpan, CTO; and David Intersimone (David I). This keynote will feature Borland's perspective on the next phase of software development, how trends today will impact developers tomorrow, and a whimsical look into the "Software Factory of the Future."
Boz Elloy, senior vice president of software products, will open the show on Monday, September 13, 2004 at 8:00 am, with a keynote entitled, "Maximizing the Business Value of Software." Elloy's keynote will address how both "doing software right" and "doing the right software" are paramount in enabling enterprises to maximize the business value of software, and how Borland's vision is helping transform the software delivery process to add more focus, precision, control and applicability for dynamically changing businesses.
Rick LaPlante, general manager of the Visual Studio 2005 Team System at Microsoft, will follow on Monday, September 13, 2004 at 11:30 am to discuss "Productivity and Predictability in the Software Development Lifecycle." LaPlante's keynote addresses the need for software development lifecycle tools and how Microsoft and Borland deliver software that help teams communicate and collaborate more effectively. It will also highlight upcoming advances in Microsoft Visual Studio 2005 Team System and the .NET Framework.
Sun Microsystems will present the keynote on Tuesday, September 14 at 11:00am, entitled "Communities, Network Computing and Java Technology." This session, led by Onno Kluyt, chair of the JCP and director of the JCP and JINI programs at Sun Microsystems, will cover how Java communities contribute to the direction of technology and how they may evolve over the coming years. Kluyt will also talk about network computing's emergence in the enterprise and how Java, JINI and other technologies interact and complement each other.
For more information or to register for the Borland Conference, please visit: http://info.borland.com/conf2004/.
About Borland
Borland Software Corporation (NASDAQ:BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or the Borland Developer Network at http://bdn.borland.com.
All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. Visual Studio is a registered trademark of Microsoft Corp. in the United States and other countries. Sun, Sun Microsystems, the Sun logo, Java, J2EE, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other marks are the property of their respective owners.
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