Boost Mobile Ignites New Era in Cell Phone Design; New Cell Phone Features Customized Flame Keypad and Handy Compact Vanity Mirror Designed for Young Wireless Users

IRVINE, Calif.--(BUSINESS WIRE)--July 1, 2004--Boost Mobile(TM), a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, is blazing a new trail in cell phone design with today's launch of the Boost Mobile i285 handset by Motorola. Offered exclusively from Boost Mobile, the new phone is designed to meet the lifestyle needs of today's youth by featuring the first keyboard with a flame facade, and a discreet vanity mirror located inside the handset's back cover.

Boost is a brand that attracts street-savvy, irreverent youth who live large, yet aspire to the next level in their lives. These lifestyle elements are reflected in the design and custom features of the Boost Mobile i285 phone manufactured by Motorola. Created for active teens and 20-something wireless users, the phone also draws youth appeal with pre-loaded and downloadable Java(TM)-enabled games; polyphonic and voice ring tones; voice activated dialing, wireless Web access and text messaging.

“This is not your parent's mobile phone”

"This is not your parent's mobile phone," said Neil Lindsay, senior director of product development, Boost Mobile. "Boost aims to complement youth wants and needs with fresh and innovative wireless products, and this phone includes a blend of customized design details that reflect individual expression with convenience features that are uniquely suited to today's active young wireless users."

The Boost Mobile i285 phone by Motorola also includes Boost Walkie-Talkie(TM) (digital Push To Talk(TM) technology), which offers instantaneous nationwide communication at the touch of a button. By simply pressing the walkie-talkie button on the side of the phone, users can connect to anywhere from anywhere on Nextel's nationwide network, in less than one second, for distances of thousands of miles. The service is $1.50 per day for unlimited national usage, and the charge applies only when the service is used.

The Boost Mobile i285 phone by Motorola offers the following additional features:

-- Voice activated dialing and hands free speakerphone

-- Voice notes conversation capture -- captures memos or incoming phone conversations for future playback

-- Voice mail and VibraCall Alert

-- Alternate "sand-colored" keypad plate included in product packaging

-- Boost Wireless Web access, text messaging and AOL Instant Messenger services

-- 600 contact phone book with assignable ring tones for different callers

-- GPS enabled

-- Up to 165 minutes talk time with high-performance battery

-- Up to 70 hours standby with high-performance battery

The Boost Mobile i285 by Motorola is available starting this month at www.boostmobile.com; popular national retailers and convenience stores, such as Best Buy, Sam Goody, Target and Wal-Mart; and youth fashion retailers that focus on music, surf, skate and snow-related activities, for a suggested retail price of $149.99.

About Boost Mobile Products and Service

Boost Mobile currently offers six Boost-branded wireless phones. The majority of the Boost Mobile handsets feature integrated speakerphones, high-quality digital cellular calling, 600-entry phonebook, voicemail, wireless Web access, text messaging and Boost(TM) Walkie-Talkie (digital Push To Talk(TM) technology), all powered by Nextel. Most Boost Mobile phones include built in Java(TM)-enabled technology, enabling customers to use Boost LIVE, a virtual video game arcade available on the Boost Mobile Web site (www.BoostLIVE.com), to browse and download over the air Java games, ringtones and wallpapers to personalize their handset to fit their unique style and vibe.

Pay-as-you-go pricing for Boost Mobile service offers a simple, flat rate of 25 cents per minute 24 hours a day, seven days a week (long distance calling and roaming included). Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost(TM) Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost Cards are available in $20, $30, and $50 denominations and may be purchased as needed at all authorized Boost Mobile retailers. Boost Mobile Pay-As-You-Go service is for sale in California, Nevada, the New York Tri-State Area, Philadelphia, Maryland/Virginia/Washington D.C., Florida, Texas, Midwest (Chicago, Milwaukee, Indiana) and Minneapolis, and includes roaming and long distance service anywhere on the all-digital Nextel(R) National Network at no extra charge.

About Boost Mobile

Boost Mobile(TM), an Irvine-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that has gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost's authentic approach to youth marketing fuses action sports, music, fashion and entertainment to reach Generation Y in nine U.S. markets where Boost service is currently offered. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie (digital Push To Talk(TM) technology) and Re-Boost(TM) Pay-As-You-Go cards at retail locations where young consumers prefer to shop, including national retail and convenience stores, and merchants that focus on youth fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, Oakley and others. Experience Boost on the Web at www.boostmobile.com.

Note to Editors: To schedule an interview with a senior executive from Boost Mobile or to test out the sizzling new Boost i285 by Motorola, reporters can call the Boost Mobile Media Bureau at 310-665-0290.