got milk? Announces 25 New Milk Mustache Celebrities as Part of the 2004 SAMMY Scholarship Award

ORLANDO, Fla.--(BUSINESS WIRE)--June 25, 2004--

25 Talented High School Seniors Honored for Athletics, Academics and Community Involvement

“They've also built a good foundation for strong bones by making milk a part of their training table.”

The Scholar Athlete Milk Mustache of the Year (SAMMY) award continues to credit remarkable teens for their strong athletic abilities and because milk is part of their secret to success. Now in its seventh year, America's milk processors are proud to honor 25 student athletes for serving as a positive example by being committed to personal health, academic success and leadership abilities, all while making a difference in their community.

A record breaking 75,000 students applied for the award to proclaim their extraordinary high school accomplishments and how drinking milk proved to be a smart beverage choice in their daily lives. The select 25 will attend a special ceremony at Disney's Wide World of Sports Complex(TM), where Michelle Kwan, U.S. Olympian Ice Skater and Super Bowl Champion quarterback Brad Johnson of the Tampa Bay Buccaneers will be on hand to induct these upcoming stars into the Milk House's SAMMY Hall of Fame.

"I'm honored to be involved in this unique scholarship opportunity with such talented students," said Johnson. "These students serve as examples to their peers by studying hard, giving back to their communities and living an active and healthy lifestyle."

Additional award benefits include a $7,500 scholarship and a spot in a special milk mustache ad that will run in the June 25th issue of USA Today, as well as future issues of Sports Illustrated and ESPN magazine. A panel of Milk Mustache athletes, including Andy Roddick, Jason Kidd, Brad Johnson, Mia Hamm and Tony Hawk selected this year's SAMMY winners. The SAMMY program has awarded more than $1,000,000 in college scholarships to some of the country's most talented students throughout the past seven years.

"Our newest SAMMY winners are the latest inductees into an elite group of student athletes who have built a foundation for future success through strong academics, athletic prowess and good nutrition," said Kurt Graetzer, CEO of the Milk Mustache Campaign. "They've also built a good foundation for strong bones by making milk a part of their training table."

While nearly 9 out of 10 teenage girls and almost 7 out of 10 teenage boys are not getting the recommended four eight-ounce glasses of milk every day, the milk industry is encouraging teens to rethink their drink. Teens can sip on delicious new flavors - available in grab 'n go containers - including strawberry, vanilla and banana as they head onto the playing field or to throw in their backpack on the way to class to assure they're meeting their calcium requirement.

The 2004 SAMMY winners who will pose for their own milk mustache ad include:

               NAME                           CITY, STATE
         Joseph Roy-Mayhew                    Portland, ME
            Amanda Dyl                     East Greenwich, RI
           Claire Berkey                       Denton, MD
           Kelly Higgins                     Wilmington, NC
           Amanda Stone                   Fort Walton Beach, FL
          Gayle Rudofsky                      Melville, NY
           Elaine Schaaf                     Saint Marys, OH
           Mindy Lipsitz                     Birmingham, AL
            Ryan Sontag                        Newport, MI
         Kristin Charipar                     Ladysmith, WI
            John Mulrow                        Wheaton, IL
           Robert Grote                      Batesville, IN
         Shannon Bergstedt                   Minnetonka, MN
          Alyssa Hampton                      Parkville, MO
            Leann Bolte                    McCool Junction, NE
           Kristen Akin                       Longview, TX
           Paul Carroll                        Conrad, MT
           Allison Hein                         Sagle, ID
           Robert Parker                      Las Vegas, NV
           Joseph Bales                       Brighton, CO
           Kimberly Tebo                     Albuquerque, NM
            Dan Nguyen                         Phoenix, AZ
           Trent Holcomb                        Nyssa, OR
         Kristen Dormaier                     Hartline, WA
           Alif Khalfan                       Escondido, CA

The $7,500 SAMMY scholarship is given once a year to 25 college-bound high school senior athletes. For more information on this year's contest or other contests and events, log onto the milk Web site at www.whymilk.com. Information about the 2005 SAMMY program also will be available on whymilk.com in the fall.

The National Milk Mustache "got milk?"(R) Campaign is jointly funded by America's milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at www.whymilk.com. Lowe is the creative agency for The National Milk Mustache "got milk?" (R) Campaign.

The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.