TracFone Wireless Named Supplier of the Year by Wal-Mart; Award Received from Electronics Dept. for Outstanding Retailer/Supplier Relationship

MIAMI--(BUSINESS WIRE)--April 23, 2004--TracFone Wireless Inc., the largest prepaid wireless service provider in the U.S., announced today that it has received Supplier of the Year honors from Wal-Mart Stores, Inc., the nation's leading retailer.

Wal-Mart awarded its prestigious Supplier of the Year honor to TracFone based on a number of criteria, including: merchandise quality, fulfillment execution and understanding of the market. TracFone was the only supplier to receive this honor from the electronics department.

“Suppliers like TracFone lead the way in helping us meet the needs of our consumers”

"This honor speaks volumes about our commitment to delivering high quality, innovative prepaid wireless products as well as the level of service we provide our largest retail partner," said FJ Pollak, president and CEO of TracFone. "We are grateful to Wal-Mart, as well as our employees, for this special honor. It truly takes a team effort to achieve this accomplishment."

In addition to being named Supplier of the Year, TracFone was also named Vendor of the Quarter for Q1 2003 and Q2 2003. "Suppliers like TracFone lead the way in helping us meet the needs of our consumers," said Doug Degn, executive vice president, general merchandise, Wal-Mart Stores, Inc. "Our continued success depends on our ability to build confidence with our associates and with great suppliers like TracFone."

The award was presented to TracFone by Wal-Mart Stores Division executive vice president and CEO Mike Duke at an awards celebration in Bentonville, Arkansas.

According to Pollak, not only did TracFone receive accolades from Wal-Mart, the company is also the highest-rated wireless service company on http://www.planetfeedback.com, the leading online customer service feedback and solution monitoring provider.

About TracFone Wireless Inc.

With more than three million customers, TracFone Wireless, based in Miami, Florida, is a subsidiary of America Movil (NYSE:AMX) (Nasdaq:AMOV), Latin America's largest mobile phone provider, with more than 43.7 million cellular subscribers across the continent. TracFone's nationwide prepaid wireless service has no contracts, credit checks, monthly bills, activation or reactivation fees, deposits or minimum age requirements. Its prepaid wireless service incorporates a customer-friendly, cost-control feature that displays the exact remaining airtime balance on the phone. TracFone Wireless is available at over 60,000 retailers nationwide, including Eckerd Drug, Kmart, Lowes, Office Depot, Office Max, Sam's Club, Staples, Target, Western Union, Wal-Mart and 7-Eleven. For more information on TracFone Wireless, visit the web site at http://www.tracfone.com.