Get Backstage with Your Mobile Phone; UltraStar and Versaly Partner to Provide Mobile Entertainment for Concerts and Fan Websites

SEATTLE--(BUSINESS WIRE)--March 24, 2004--Versaly Entertainment, a wireless new media company focused on creating, producing and distributing broad-based personal entertainment to mobile phones, announced today it has signed an agreement with UltraStar Entertainment, LLC, the premiere internet services and online marketing company to the music industry, to create an entire line of mobile products for select UltraStar artists, whose clients include Sting, David Bowie and the Rolling Stones.

Versaly and UltraStar have developed the most comprehensive suite of mobile entertainment products available for any worldwide tour. In additional to music ringtones, wallpaper and screensavers, Versaly will be providing custom recorded voice ringtones, master ringback tones, voicemail OGM greetings, event calendars, SMS alerts for concert notifications, SMS voting of favorite songs, daily mobile travelogue taken with a camera phone, a multimedia journal and other mobile products available to fan club members, mobile phone users registered on the fan club website and concert goers.

“Versaly is excited to be the mobile company selected by UltraStar. It reinforces our leadership position in the mobile entertainment market and highlights how effective mobile entertainment can be, as part of music fan websites and concert tour experiences”

"Versaly is excited to be the mobile company selected by UltraStar. It reinforces our leadership position in the mobile entertainment market and highlights how effective mobile entertainment can be, as part of music fan websites and concert tour experiences," said Matthew Feldman, president of Versaly.

Bob Goodale, CEO of UltraStar added, "Versaly has helped create a new paradigm in the music industry by merging fan websites and mobile entertainment. The mobile community vision will enhance the concert experience and help UltraStar reach millions of music fans around the world."

About Versaly

Providing "Big Entertainment on Small Screens(TM)," Versaly is a wireless new media company focused on creating, producing and distributing broad-based entertainment, including interactive games, ringtones, audio alarms, still image wallpaper, animated screensavers, music, video and fun-to-read text to mobile phone subscribers. With both a production studio and a wireless distribution platform, Versaly is a full service mobile entertainment company. Versaly's distribution currently includes numerous major national and international carriers that provide mobile phone access to over 600 million people. Versaly makes it possible for consumers around the world to personalize their mobile phones. For more information, please visit http://www.versaly.com from your PC or http://wap.versaly.com from your mobile phone.

About UltraStar

UltraStar specializes in providing internet services to major entertainment clients through community-based subscription clubs delivered over the web. UltraStar infuses each of its online properties with a unique blend of marketing, technical and management expertise. Never before has there been a gateway where the private and public worlds of famous figures have been opened with the continued support, input and materials of each star. For additional information visit http://www.ultrastar.com.

Copyright (C) 2004 Versaly Games, Inc. All rights reserved. Versaly, the Versaly logo, ForFones, the ForFones logo and "Big Entertainment on Small Screens" are trademarks of Versaly Games, Inc. Other product and company names herein may be trademarks, registered trademarks or service marks of their respective owners.