Sorrent Publishes Europe's Popular Kuju Mobile Titles in US; Full Service Publisher to Distribute Premium Mobile Content From Leading UK Publisher

SAN MATEO, Calif.--()--March 24, 2004--Sorrent Inc., a leading creator and publisher of mobile entertainment, today announced that it would publish games produced by Kuju Wireless, the wireless games publishing division of Kuju Entertainment, one of Europe's leading games developers, for the US market. Initially, Sorrent will distribute three games from Kuju Wireless including "Spy Shootout", which was short listed for the Mobile Choice Consumer Award; the popular "Lotus Challenge(TM): City Racing"; and the addictive puzzler "Ambi Stacks".

"Sorrent has traveled the world searching for the best mobile entertainment applications available," said Ray Schaaf, president of publishing for Sorrent. "Kuju Wireless impressed us as a company that really understands the mobile platform and is developing games that will thrill and entertain wireless subscribers in the US."

“We're confident that Sorrent, with their broad US distribution, will succeed in helping us achieve our goal.”

In order to meet the diverse needs of a mass market mobile entertainment audience, Sorrent is actively seeking premium mobile content from third-parties like Kuju Wireless. Sorrent offers a fast time to market through its extensive network of distribution partners and innovative consumer marketing programs.

"At Kuju, we are committed to offering our games to as broad an audience as possible," said Kevin Holloway, Publishing Director of Kuju Wireless. "We're confident that Sorrent, with their broad US distribution, will succeed in helping us achieve our goal."

"Spy Shootout, Lotus Challenge(TM): City Racing" and "Ambi Stacks" will be available in the coming months on major US wireless carriers. For more information, visit www.sorrent.com

About Sorrent, Inc.

Sorrent is a leading global creator and publisher of wireless entertainment. Sorrent's critically-acclaimed mobile content features community, entertainment and games based on original and licensed properties. Sorrent has partnered with major consumer brands, including Atari, FOX Sports and Viacom to extend their leading brands to the mobile lifestyle. Sorrent has developed a proprietary technology infrastructure that delivers graphically rich applications to more than one hundred Java and BREW-enabled handsets. The company's extensive distribution network includes international and US wireless carriers, such as Verizon Wireless, Sprint, AT&T Wireless, Cingular, Nextel, T-Mobile and Boost Mobile. Founded in 2001, Sorrent has attracted top-tier venture capital firms including NEA, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.

About Kuju Wireless

Kuju Wireless is the wireless games publishing division of Kuju Entertainment, one of Europe's leading games developers, with over 120 staff located in 3 studios across the UK (Surrey, London, and Sheffield). Kuju has over 13 years expertise in producing console and PC titles, having developed key titles for leading publishers such as THQ, Microsoft, Midway, and Virgin Interactive to name a few. Kuju Entertainment successfully floated on London Stock Exchange's AIM (Alternative Investment Market) in May 2002. Kuju Wireless have been publishing mobile games for over a year -- including their chart-topping Lotus Challenge: City Racing game. www.kujuwireless.com

Sorrent, Inc. is a trademark of Sorrent, Inc. All other trademarks are the property of their respective owners.

Contacts

Alta PR for Sorrent
Chris Clark, 415-503-3925
chris@altapr.com
or
Lincoln Beasley PR for Kuju Wireless
Alison Beasley, +44 1608 645756
alison@lincolnbeasley.co.uk