StreetGlow Auto-Neon and Performance Lighting Products Penetrate Mainstream Retail Channel with National Distribution in Circuit City

WAYNE, N.J.--(BUSINESS WIRE)--March 18, 2004--

Circuit City Joins StreetGlow in Sponsoring the Bullish Motor Racing Team

“StreetGlow has always had a presence at Hot Import Nights, but now our exposure will be maximized through Circuit City. StreetGlow will travel with the Circuit City trailer to thirteen of the seventeen cities in 2004 to energize a growing audience of auto enthusiasts about performance lighting”

StreetGlow(R), Inc. is excited to announce that effective May 1, 2004, consumers can walk into any Circuit City store and for the first time, purchase their flagship brand of Auto-Neon(R) and performance lighting products. Nationally, Circuit City will have over one-third of StreetGlow branded products on display with the remainder of the line available through special order. As with any 12-volt product, StreetGlow can also now be professionally installed at Circuit City.

In addition, Circuit City will join StreetGlow as a major associate sponsor of Bullish Motor Racing, the 2003 National Hot Rod Association (NHRA) and 2003 NOPI Drag Racing Association (NDRA) sport compact drag racing champions.

"The StreetGlow brand yields tremendous buying influence and this is a terrific opportunity for StreetGlow to expand with mainstream audiences. This new relationship creates a win-win environment for everyone...we are very excited for the upcoming 2004 selling season and look forward to creating consumer awareness of StreetGlow products in Circuit City stores," said StreetGlow's CEO/Founder Jack Panzarella.

Circuit City worked with StreetGlow to develop a full promotional program that in addition to motorsports also includes StreetGlow's participation in Circuit City's mobile tour, which includes Hot Import Nights, Formula D Traxion and Mazda SWC. "StreetGlow has always had a presence at Hot Import Nights, but now our exposure will be maximized through Circuit City. StreetGlow will travel with the Circuit City trailer to thirteen of the seventeen cities in 2004 to energize a growing audience of auto enthusiasts about performance lighting," noted Panzarella.

StreetGlow's internal systems for distribution, product handling and shipping will effectively manage inventory levels for retailers like Circuit City. StreetGlow's superior packaging and impressive merchandising displays will drive awareness of the lighting category and clearly communicate product features, benefits and usage to the end consumer.

Panzarella concluded, "We are dedicated to providing our customers with the very best products and innovative marketing promotions to support their sales efforts. We are truly excited about this opportunity and believe this will prove to be a very mutually-rewarding relationship." For more information, visit www.streetglow.com.

About StreetGlow:

StreetGlow(R) defined a new category in the automotive aftermarket with the introduction of Auto-Neon(R) and has since inspired a new generation of enthusiasts with its extensive line of performance lighting products. Their cutting-edge line of StreetGlow and OPTX(R) by StreetGlow branded products continues to drive new automotive lighting trends and showcase the popularity of this emergent category. Named to the prestigious Inc. 500 list of America's fastest growing private companies for four consecutive years, StreetGlow, Inc. is the number one choice in Auto-Neon(R) and performance lighting products worldwide. For more information, visit www.streetglow.com or www.optxbystreetglow.com .