| On Demand Functionality, Implementation Ease, and User Experience Receive High Marks as ISM Honors Salesforce.com for Third Consecutive Year |
“Salesforce.com should be praised for offering a complete on demand CRM service that excels in terms of functionality, implementation and user experience.”
Salesforce.com, the global leader in on demand customer relationship management (CRM) services, announced today that ISM Inc., CRM strategic advisors and software reviewers, has honored it with a Top 15 CRM Small & Medium Business Software Award for 2004. Salesforce.com's state-of-the-art Winter '04 service received top marks on 202 selection criteria, including 105 business functions, 47 technical features, 33 implementation capabilities and 17 user-support features. This is the third consecutive year that salesforce.com has been honored by ISM for its market-leading on demand CRM.
"The Top 15 selection process is strenuous and comprehensive," said Barton Goldenberg, co-founder and co-chairman of the conference and president of ISM. "Salesforce.com should be praised for offering a complete on demand CRM service that excels in terms of functionality, implementation and user experience."
"Salesforce.com is dedicated to CRM success for each of our 9,000 customers of all sizes, from small businesses to Fortune 500 companies with 2,000-subscriber implementations," said Marc Benioff, chairman and CEO, salesforce.com. "We are honored to be recognized for our own success in delivering state-of-the-art functionality and a user experience that has now been rated the best by ISM, Forrester, and Gartner."
Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.
The ISM Top 15 awards, which serve as the standard for the CRM industry, were presented at the DCI CRM Conference & Exhibition by Goldenberg. The Top 15 selections are featured in ISM's 12th edition of The Guide to CRM Automation, (www.ismguide.com).
About ISM
Founded in 1985, ISM Inc. offers strategic advisor services and research to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation, White Papers and CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall in 2002 and 2003. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, and United Way of America; ISM's government clients include Communications Security Establishment National Reconnaissance Office, National Security Agency, and the U.S. Postal Service.
About salesforce.com
Salesforce.com is the global leader in on demand customer relationship management (CRM) services. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation, customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC Labs, Top 10 CRM Implementation from Aberdeen Group, InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby Business Award. The company has more than 9,000 customers and 130,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE.
Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, Calif. Other names used may be trademarks of their respective owners.

