Massive Incorporated Names CFO and VP Operations

NEW YORK CITY--()--Jan. 22, 2004--Massive Incorporated today announced the appointment of Katherine Hays as Chief Financial Officer and Vice President of Operations. Massive is a specialist provider of in-game advertising and other value-generating solutions to the video game industry. Katherine will be responsible for managing Massive's operations and financial affairs, with a particular focus on ensuring excellence in the delivery of Massive's products and services to its customers.

Katherine comes to Massive with combined experience in finance and management consulting, with a primary focus on the media, entertainment and communications sectors. Katherine was formerly an Equity Research Analyst with Goldman Sachs where she covered global media companies including Time Warner, Disney, News Corporation and Vivendi Universal and headed the firm's digital and interactive media team.

Prior to Goldman, Katherine worked in investment banking with Salomon Smith Barney in their media and communications practice. Deals included DoubleClick, Charter Communications, Washington Post, and AMC Entertainment. She also has experience as a management consultant for the Boston Consulting Group, where she was part of BCG's retail and media practice. "We consider it quite a coup to have Katherine decide to join us. The fact that she chose Massive says a lot about our company, our customers and the industry we are growing," said Mitchell Davis, CEO of Massive.

Katherine has a BA from Princeton University and an M.B.A. degree from the Harvard Business School.

About Massive Incorporated

Founded in 1995, Massive Incorporated addresses the key business needs of the video game industry, delivering products designed to help game companies build new revenue streams, cut infrastructure costs and reduce development time. The Massive Ad Server from Massive Incorporated is an end-to-end solution for the real time delivery of advertisements into video games. Combining Massive's national ad sales network with its proprietary in-game ad serving technology, Massive delivers game companies advertising revenues and delivers advertisers a key, but increasingly elusive, demographic.

Massive's product portfolio also includes the Massive Testbox, an advanced game testing solution that simulates network conditions in a controlled environment. Massive has an eight-year history of developing and designing middleware for the online community, including high performance deployments in security-conscious sectors. For more information please visit www.massiveincorporated.com or contact Claudia Batten at (212) 228-2296.

Other company and product names used herein are for identification purposes and may be trademarks of their respective companies.

Contacts

Massive Incorporated
Claudia Batten, 212-228-2296
www.massiveincorporated.com

Contacts

Massive Incorporated
Claudia Batten, 212-228-2296
www.massiveincorporated.com