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January 14, 2004 06:24 PM Eastern Time 

PC Shipments Reach Record Levels as Battle for Market Leadership Continues, According to IDC

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jan. 14, 2004--Competition in the PC market remained fierce during the fourth quarter of 2003 as notebook adoption continued and consumers reacted to falling prices. Worldwide PC shipments were in line with forecasts, growing 15.2% year-on-year to 44.6 million units, according to IDC's Worldwide Quarterly PC Tracker. Commercial demand showed some signs of recovery and consumers remained active during the holiday season. Strong growth in Europe and sustained notebook demand were key sources of growth, although limited supply of flat panel displays constrained shipments for some vendors. On an annual basis, shipment growth moved into double digits for the first time since 2000, boosting shipments to a record 152.6 million on growth of 11.4%.

With its strong retail presence and holiday promotions, HP was able to sustain growth for the quarter at more than 21% year-on-year, capturing the top spot in worldwide shipments from Dell for the first time in a year. For its part, Dell sustained growth of nearly 20% year-on-year, achieving record volumes in all regions and consolidating its market lead on an annual basis.

“We continued to see solid growth following seasonal trends”

"We continued to see solid growth following seasonal trends," said Loren Loverde, director of IDC's Worldwide Quarterly PC Tracker. "Caution in the commercial market has begun to dissipate, even as companies keep tight control on spending. Meanwhile, pricing remains cutthroat, supporting unit growth but reducing profits."

"It was a good finish to a great year," said Roger Kay, vice president of client computing at IDC. "Price attracted buyers at holiday time, and vendors like eMachines and HP benefited from consumer activity in retail. Although the majors took in the richest harvest, even non-branded vendors managed to grow share. IBM's performance was reflective of a recovering enterprise sector."

Regional Outlook

-- United States - Continued consumer demand and a strong retail performance sustained growth in the high teens while commercial spending picked up discernibly. Holiday promotions helped boost growth for the quarter, but spending is expected to remain conservative in 2004.

-- EMEA - The fiscal year end, combined with continued notebook adoption and strong holiday spending by consumers, boosted growth in EMEA to nearly 19%. The strong Euro also helped support demand in the second half of 2003.

-- Japan - As expected, growth in Japan slowed to single digits as consumer interest shifted to other products following adoption of a new electronics recycling law. Growth should accelerate going into 2004 as commercial spending picks up with the end of the Japanese fiscal year.

-- A/P - The Asia/Pacific (excluding Japan) market came in slightly short of expectations. The Korean market continued to struggle and notebook demand in India and China was slightly softer than originally anticipated. Despite this, overall notebook growth remained strong, supporting total PC market growth of roughly 14% for the year.

Vendor Highlights

-- Dell - Sustained its momentum with aggressive pricing and an expanding consumer focus, although its lack of presence in retail cost it in market share.

-- HP - Benefiting from its retail position and strong consumer demand over the holidays, HP sustained growth at more than 21% year-on-year capturing the top spot in worldwide shipments for the quarter.

-- IBM - Despite smaller consumer participation IBM sustained growth of more than 17% with portables share rising to nearly 50% of client shipments and growing commercial activity responding to IBM's TCO messaging and boosting overall growth.

-- Fujitsu/Fujitsu Siemens - Slower growth in Japan and Western Europe limited Fujitsu/Fujitsu Siemens growth, although portables growth and greater focus on the channel have helped sustain volumes.

-- Toshiba - Remains in the Top 5 worldwide on the strength of its portables.

-- eMachines - The company's renewed focus and aggressive pricing have moved eMachines back into the Top 5 in the U.S. Expanding outside of the U.S. consumer market while maintaining its aggressive pricing should position the company well going forward.

-- Gateway - Shipments continued to fall precipitously as the company transforms its business model in the face of aggressive PC pricing with competition minimizing relief from holiday consumer demand.

-- Apple - Product refreshes in the fourth quarter helped lift growth to double digits, but missed Apple's key third quarter client base and shipments were down a hair annually.

Top 5 Vendors, Worldwide PC Shipments, Fourth Quarter 2003 
(Preliminary)

(Units Shipments are in thousands)

Q4 2003                   Q4 2003   Market  Q4 2002   Market  Growth
 Rank    Vendor          Shipments  Share  Shipments  Share  2003/2002
----------------------------------------------------------------------

  1      HP                  7,520   16.9%     6,192   16.0%   21.4%
  2      Dell                7,242   16.3%     6,050   15.6%   19.7%
  3      IBM(a)              2,663    6.0%     2,263    5.9%   17.7%
         Fujitsu/Fujitsu
  4       Siemens            1,897    4.3%     1,650    4.3%   15.0%
  5      Toshiba             1,416    3.2%     1,150    3.0%   23.2%

         Others             23,815   53.5%    21,356   55.2%   11.5%

         All Vendors        44,553  100.0%    38,661  100.0%   15.2%

Notes:

--  (a) IDC estimates prior to IBM financial earnings reports.

--  Shipments include shipments to distribution channels or end
    users. OEM sales are counted under the vendor/brand under
    which they are sold.

--  PCs includes Desktop, Notebook, Ultra Portable, and x86
    Servers.

--  PCs do not include handhelds. Data for all vendors are
    reported for calendar periods.

Source: IDC, January 14, 2004


Top 5 Vendors, Worldwide PC Shipments, 2003 (Preliminary)

(Units Shipments are in thousands)
 
 2003                      2003     Market   2002     Market  Growth
 Rank    Vendor          Shipments  Share  Shipments  Share  2003/2002
----------------------------------------------------------------------

  1      Dell               25,833   16.9%    20,675   15.1%   25.0%
  2      HP                 25,009   16.4%    21,844   16.0%   14.5%
  3      IBM(b)              9,000    5.9%     8,020    5.9%   12.2%
         Fujitsu/Fujitsu
  4       Siemens            6,375    4.2%     5,818    4.2%    9.6%
  5      Toshiba             5,080    3.3%     4,348    3.2%   16.8%

         Others             81,271   53.3%    76,208   55.7%    6.6%

         All Vendors       152,568  100.0%   136,913  100.0%   11.4%

Notes:

--  (b) IDC estimates prior to IBM financial earnings reports.

--  Shipments include shipments to distribution channels or end
    users. OEM sales are counted under the vendor/brand under
    which they are sold.

--  PCs includes Desktop, Notebook, Ultra Portable, and x86
    Servers.

--  PCs do not include handhelds. Data for all vendors are
    reported for calendar periods.

Source: IDC, January 14, 2004


Top 5 Vendors, U.S. PC Shipments, Fourth Quarter 2003
(Preliminary)

(Units Shipments are in thousands)

Q4 2003                   Q4 2003   Market  Q4 2002   Market  Growth
 Rank    Vendor          Shipments  Share  Shipments  Share  2003/2002
----------------------------------------------------------------------
   
  1      Dell                4,413   30.2%     3,778   29.9%   16.8%
  2      HP                  3,173   21.7%     2,672   21.1%   18.8%
  3      IBM(c)                781    5.4%       653    5.2%   19.6%
  4      eMachines             498    3.4%       412    3.3%   20.8%
  5      Gateway(c)            492    3.4%       700    5.5%  -29.7%

         Others              5,241   35.9%     4,439   35.1%   18.1%

         All Vendors        14,598  100.0%    12,653  100.0%   15.4%

Notes:

--  (c) IDC estimates prior to Gateway and IBM financial earnings
    reports.

--  Shipments include shipments to distribution channels or end
    users. OEM sales are counted under the vendor/brand under
    which they are sold.

--  PCs includes Desktop, Notebook, Ultra Portable, and x86
    Servers.

--  PCs do not include handhelds. Data for all vendors are
    reported for calendar periods.

Source: IDC, January 14, 2004


Top 5 Vendors, U.S. PC Shipments, 2003 (Preliminary)

(Units Shipments are in thousands)


 2003                      2003     Market   2002     Market  Growth
 Rank    Vendor          Shipments  Share  Shipments  Share  2003/2002
----------------------------------------------------------------------

  1      Dell               16,319   30.9%    13,326   28.0%   22.5%
  2      HP                 10,851   20.6%     9,292   19.5%   16.8%
  3      IBM(d)              2,748    5.2%     2,541    5.3%    8.1%
  4      Gateway(d)          1,987    3.8%     2,725    5.7%  -27.1%
  5      Apple               1,675    3.2%     1,679    3.5%   -0.2%

         Others             19,158   36.3%    18,030   37.9%    6.3%

         All Vendors        52,739  100.0%    47,592  100.0%   10.8%

Notes:

--  (d) IDC estimates prior to Gateway and IBM financial earnings
    reports.

--  Shipments include shipments to distribution channels or end
    users. OEM sales are counted under the vendor/brand under
    which they are sold.

--  PCs includes Desktop, Notebook, Ultra Portable, and x86
    Servers.

--  PCs do not include handhelds. Data for all vendors are
    reported for calendar periods.

Source: IDC, January 14, 2004

IDC's Worldwide Quarterly PC Tracker gathers PC market data in 55 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.

For more information, or to subscribe to IDC's Worldwide Quarterly PC Tracker, please contact Kathy Nagamine at 650-962-6423 or knagamine@idc.com. You may also contact IDC's sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com.

All product and company names may be trademarks or registered trademarks of their respective holders.

Contacts

IDC
Loren Loverde, 305-351-3115
lloverde@idc.com
or
Roger Kay, 508-935-4617
rkay@idc.com
http://www.idc.com

Company Information Center

IDC RSS feed for IDC

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