Philips New Portable Camcorder Key Ring Wins Popular Mechanics Editor's Choice Award

LAS VEGAS--(BUSINESS WIRE)--Jan. 9, 2004--Philips Electronics' Key Ring digital camcorder (KEY019) was recognized with a Popular Mechanics Editor's Choice Award at the magazine's annual award event at the 2004 Consumer Electronics Show (CES). Acknowledged for its innovation and compact design, the KEY019 was among 18 new products selected out of all the new products shown at CES to receive an Editor's Choice Award. Additionally, the KEY019 won a CES Innovations Award this year from the Consumer Electronics Association in the audio products category. Part of the Infotainment product line, the new KEY019 brings a completely new level of style and wearability to portable electronics.

Philips KEY019: A Camcorder to Capture Moving Memories

Enabling consumers to capture special memories in a convenient, fun manner, the new KEY019 features 24 minutes of continuous MPEG4 video recording. The KEY019 includes status LEDs to indicate operation status, allowing users to quickly determine if the unit is on, charging, recording or transferring data. A micro-display allows users to accurately frame the subject for capturing digital pictures or video and view or playback results. Upon determining the product status, users can then transfer files to and from a personal computer (PC) via a direct USB connection, enabling easy viewing and sharing. The KEY019 includes a five-key remote control for trouble-free playback.

Approximately the size of a lipstick container, the KEY019 is the smallest camcorder/camera device and offers the user the ultimate in portability. The KEY019 serves as a digital camera, MP3 player and data storage device, in addition to its camcorder functionality. At 2.0 mega pixels, consumers can use the Key Ring to snap hundreds of memories - anytime, anywhere. Operation of the KEY019 is simple with its one button control, direct USB plug and play and direct battery recharge through the USB. For added convenience, the Key Ring allows users to carry data files with them for easy transfer. Whether sharing special or milestone moments with distant friends, working on projects at various computers or staging an impromptu performance with pals, the KEY019 provides consumers with the portability to captivate the moment wherever they go. The KEY019, available at retail in May, will have a suggested retail price of $249.00 and will be featured in the April issue of Popular Mechanics.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of $30.1 billion (EUR 31.8 billion) in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 166,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter

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