Revenue Magazine to Launch January 2004; New Publication from Montgomery Research, Inc. to Focus on Affiliate Marketing

SAN FRANCISCO--(BUSINESS WIRE)--Dec. 29, 2003--Revenue, the first magazine focused on the fast-growing field of Internet affiliate marketing, will launch January 14th, Montgomery Research, Inc. announced today.

"We're very pleased to be launching Revenue to serve a growing audience at a time when many other business and technology magazines are struggling. We've found tremendous demand from affiliates, merchants and advertisers for this publication," said Publisher Nick Smith.

“We're very pleased to be launching Revenue to serve a growing audience at a time when many other business and technology magazines are struggling. We've found tremendous demand from affiliates, merchants and advertisers for this publication”

Revenue explores the strategies, technologies, designs and best-practices that help affiliates and merchants achieve success in affiliate marketing, a fast-growing area of e-commerce in which independent Web publishers, usually operating as small businesses, generate commissions by introducing consumers to the sites of larger merchants.

Thousands of affiliate programs involving over 1 million affiliates collectively generate more than $1 billion in revenue for merchants that include large retailers such as Target, Eddie Bauer, Blair Corp., Amazon.com and hundreds of other well-known corporations in the U.S. and around the world.

"We view affiliate marketing as an important stage in the growth of e-commerce that will benefit consumers and merchants with better Web content, higher ethical standards and competitive pricing," said Editor-in-Chief Tom Murphy, who leads an all-star team of business journalists, marketing experts, affiliates and industry practitioners.

Revenue will be available through major book and magazine dealers. It will also be sold through subscriptions, including those offered through the magazine's own affiliate marketing program at www.revenuetoday.com.

About Montgomery Research

Montgomery Research publishes thought leadership initiatives that focus on the convergence of business and technology. Montgomery Research works in partnership with e-business visionaries and experts to define industry trends. Find out more about Montgomery Research at www.mriresearch.com.