2004 Lingerie Bowl to Kick off at the Los Angeles Memorial Coliseum

LOS ANGELES--(BUSINESS WIRE)--Dec. 17, 2003--Bringing together a historical sports venue with a first-time event that is also poised to become a beloved institution, Horizon Productions has secured the Los Angeles Memorial Coliseum as the venue for Lingerie Bowl 2004. The announcement was made today by Mitch Mortaza, president of Horizon Productions, Inc. and creator/executive producer of the alternative pay-per-view programming to be shown during half-time festivities of Super Bowl XXXVIII on February 1, 2004.

"We are thrilled for the Lingerie Bowl to take place at the Los Angeles Memorial Coliseum, an American icon of sports history. The Coliseum has been home to the L.A. Raiders, the L.A. Rams, the Olympics, USC football and countless political and musical events, we are honored to be among such company," stated Mortaza.

“With the global entertainment marketplace growing more diverse every day, the challenge of keeping up with ever-changing demand requires, simply, to know what the people want and to give it to them. That's the mission of Horizon Productions”

Prefaced by a lingerie runway show featuring international models, Lingerie Bowl 2004 (www.LingerieBowl.com) will feature models/actresses Angie Everhart and Nikki Ziering quarterbacking 26 of the most beautiful, athletic and fiercely competitive models in a seven-on-seven, full-contact "tackle" football game. The two teams, Team Dream and Team Euphoria, will be coached by two pro football Hall of Famers: Super Bowl champion and former New York Giant linebacker Lawrence Taylor and six-time Pro Bowler and former Los Angeles Rams running back Eric Dickerson. World-famous "ready to rumble" announcer Michael Buffer will open the show, Fox Sports commentator Mike Goldberg will handle the play-by-play, and Traci Bingham and Kylie Bax will provide team sideline coverage. Emmy-winning Super Bowl director Sandy Grossman will direct the broadcast.

Horizon Productions, founded in 2003, is a full-service, Hollywood-based entertainment company engaged in the development of alternative film and television, as well as talent packaging, event production and media/sponsorship management. "With the global entertainment marketplace growing more diverse every day, the challenge of keeping up with ever-changing demand requires, simply, to know what the people want and to give it to them. That's the mission of Horizon Productions," explained Mortaza.