| Form, Function and the Female Consumer Take Center Stage at the 2004 International CES |
“Shopping Consumer Electronics - Understanding the Female Perspective”
The Consumer Electronics Association (CEA), producer of the International Consumer Electronics Show (CES), announced today the honorees selected for the "Technology is a Girl's Best Friend" (TechGirl) Product Showcase at the 2004 International CES. The final products were selected by a panel of style and technology journalists and were judged on form, function, overall ease-of-use and the product's benefits to female consumers. The 2004 International CES, the world's largest annual tradeshow for consumer technology, a will be held January 8-11 in Las Vegas, Nev.
Now in its second year, the TechGirl Product Showcase features consumer electronics products that combine new technologies with good design and pay particular attention to the needs of the female consumer base, from the research and development stage through the crafting of marketing strategies and all points in between. Journalists from top women's media outlets and leading technology reporters judged entries submitted in the categories of audio; computer/IT; digital imaging; electronic gaming; home networking; mobile electronics; video; and wireless. Two products in each category were selected from more than 300 entries.
Tech Girl honorees will be on display during the 2004 International CES in the Grand Lobby of the Las Vegas Convention Center. Honorees are:
Category Product Manufacturer
-------- ------- ------------
Audio InMotion(TM) Altec Lansing Technologies
Inc.
Wurlitzer Digital Gibson Guitar Corp. (Gibson
Jukebox TT Audio)
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Computer/IT PS1500 Desktop Computer Pelham Sloane Inc.
Ullman PenClic Mouse Ullman Technology AB
----------------------------------------------------------------------
Digital Imaging Cyber-shot(R) DSC-T1 Sony Electronics Inc.
Camera
EasyShare Printer Dock Eastman Kodak Co.
6000
----------------------------------------------------------------------
Electronic Solar Pak Gemini Industries
Gaming
Wireless Net Extender NYKO Technologies
----------------------------------------------------------------------
Home Networking Network Camera Panasonic
Beyond iCEBOX FlipScreen Salton Inc.
----------------------------------------------------------------------
Mobile A9 All-In-One System Rosen Entertainment Systems
Electronics LLC
AV 320 Portable Video Archos Technology
Recorder and Player
----------------------------------------------------------------------
Video D-Snap(TM) Camcorder Panasonic
DVD Recorder with TiVo Pioneer Electronics (USA)
Inc.
----------------------------------------------------------------------
Wireless MobiCam Monitoring Mobi Technologies Inc.
System
Danger hiptop(R) Color Danger Inc.
Device
----------------------------------------------------------------------
More information about the products selected for the 2004 TechGirl Product Showcase, including photos, manufacturer contacts and the panel of judges, can be found at www.CESweb.org/techgirl.
In addition to the product showcase, the 2004 International CES will feature a conference SuperSession addressing the needs of the female technology consumer. "Shopping Consumer Electronics - Understanding the Female Perspective," will be held Friday, January 9 from 10 a.m. to 11:30 a.m. The session will feature footage from focus groups conducted with female consumers, as well as research on women's views on the consumer electronics retail experience. Panelists will offer and discuss steps the industry can take to more effectively attract and retain female consumers.
The Technology is a Girl's Best Friend campaign originated in 2002 and seeks to update common misconceptions regarding technology and women. Contrary to popular belief, women are purchasing electronics in high numbers. Female consumers will spend an estimated $55 billion in 2003 on consumer electronics products. According to research conducted by CEA, women are involved in almost 75 percent of all electronics purchases.
The campaign additionally aims to increase female awareness about new CE products and trends and continue eliminating misconceptions about women and technology. Please visit www.ce.org/techgirl or www.CESweb.org/techgirl for more information on Technology is a Girl's Best Friend.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,200 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $90 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.
UPCOMING EVENTS International CES - Defining Tomorrow's Technology January 8-11, 2004, Las Vegas, NV CEA Winter Technology & Standards Forum February 22-27, 2003, Ft. Lauderdale, FL CEA Winter Summit February 26-29, 2004, Aspen, CO Spring Electronic House Expo (EHX) March 11-13, 2003, Orlando, FL CONNECTIONS May 5-7, 2004, Dallas, TX Consumer Electronics CEO Summit June 23-26, 2004, Huntington Beach, CA
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