|National Organic Harvest Month Features Fair Trade Organic Coffee At Wegmans|
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) announced today that Wegmans Food Markets, Inc., a major regional supermarket chain and one of the largest private companies in the United States, is now offering Fair Trade Certified((TM)) organic coffees under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. Wegmans' introduction of these coffees in 55 stores in New York, Pennsylvania, and New Jersey was timed to kick off the celebration of National Organic Harvest Month in September.
Wegmans was founded in 1915 as family run grocery store in Rochester, NY. Today the company, which has been recognized by Fortune as one of the "100 Best Companies to Work for in America," provides consumers with one of the best selections of products offered by any supermarket chain. According to Food Marketing Institute, Wegmans offers over 60,000 products compared to an average of just over 40,000 in most supermarkets. The chain also offers customers more "stores within a store" than most competitors, including specialized areas like Market Cafes, bakeries, patisseries, delis, photo labs, pharmacies, floral shops, cosmetics, and more. Now an excellent selection of Fair Trade certified organic coffees from Green Mountain Coffee Roasters and Newman's Own Organics is available in the Nature's Marketplace area in 55 Wegmans locations. While all of the stores will carry these coffees in 10 and 12-oz. packages, many will also offer the coffees in self-serve bulk displays.
Charlie Gardner, Category Merchant, Nature's Marketplace at Wegmans said, "It is a pleasure to offer our customers such a broad selection of high quality Fair Trade certified organic coffees from Green Mountain Coffee Roasters and Newman's Own Organics. We are very happy to offer these wonderful tasting coffees that are making a positive difference for small-scale coffee farmers and for the environment. I believe our customers will really enjoy these coffees in the cup, and even more, will appreciate knowing their purchases are effecting a real change where these coffees are grown."
Don Barberio, Vice President, Supermarket Channel at Green Mountain Coffee said, "It is gratifying to work with Wegmans, an organization that has been recognized repeatedly for its excellence as a retailer, for its commitment to community service, and for its excellence as an employer. Because of this, I believe having these high quality Fair Trade certified organic coffees from Green Mountain Coffee Roasters and Newman's Own Organics in the Nature's Marketplace area in each store is sure to be well received by loyal Wegmans customers."
Wegmans Food Markets, Inc. is a 65-store supermarket chain in New York, Pennsylvania and New Jersey. The family-owned company, founded in 1915, is recognized as an industry leader and innovator. Wegmans has been named one of the Top 100 Companies to Work for in America by Fortune magazine for the last several years.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes magazine for the past three years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. In 2003, the Rainforest Alliance recognized Green Mountain Coffee Roasters with its highest award as its "Corporate Sustainable Standard-Setter" for the Company's commitment to sourcing coffee in an environmentally and socially responsible manner. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 8th overall on its 2003 list of "100 Best Corporate Citizens."
The Company roasts high-quality arabica coffees and offers over 90 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.