New Lea & Perrins® Thick Classic® Worcestershire Sauce to Create Sparks this Grilling Season with National Launch

PITTSBURGH--(BUSINESS WIRE)--Backyard chefs looking to add extra flair to steaks and standard grilling fare this season can turn to a savory new sauce with the flavor of a classic favorite – Lea & Perrins Thick Classic Worcestershire Sauce. This new, thicker version of the traditional Lea & Perrins flavor is an extension to the Lea & Perrins line and is perfect for dipping, topping and adding a zesty, bold taste to any grill.

In keeping with the signature paper-wrapped glass bottles, Lea & Perrins brand is celebrating the launch by searching for the ultimate family “wRAP” video. The playful contest, dubbed “That’s a wRAP,” allows fans to “wRAP” about Thick Classic sauce to the tune of a $5,000 cash grand prize and premium beef package from Certified Angus Beef^® brand. Four runners up will receive $1,000. The contest even offers a “wRAP App” online tool to help entrants create their own unique rhymes and phrases. The top ten “wRAP” videos will be posted on www.thatsawrapcontest.com and judged by America later this summer.

Whether you choose to create your own “wRAP” video around the grill or simply want to sample the new savory sauce, Lea & Perrins Thick Classic Sauce is sure to be a grilling must-have of the season. “The new Lea & Perrins Thick Classic Worcestershire Sauce is sure to satisfy a hunger for the taste of authentic Worcestershire in a sauce now thick enough for dipping and topping favorite foods, especially grilled foods that can use that extra boost of flavor on top,” said Rick Gray, Lea & Perrins brand manager.

The original Lea & Perrins Worcestershire Sauce is renowned for its distinctive blend of exotic spices. With a taste heralded around the world, even by Her Majesty the Queen, it has been credited as a key ingredient in a host of time-tested, family favorite recipes, including tangy marinades, mouthwatering burgers and steak and the original Bloody Mary. The new, thicker version of the classic favorite offers the same special kick and unique flair in a sauce thick enough to stand on its own.

Anchored in a rich history, Lea & Perrins Original Worcestershire Sauce is aged in wooden casks and uses only the finest ingredients sourced from around the world to produce a flavor unmatched for more than 170 years. Consistent with its quality ingredients, Lea & Perrins Thick Classic Worcestershire is cholesterol free, fat free and preservative free.

Lea & Perrins Thick Classic Worcestershire Sauce will be available nationwide in a 10 oz. bottle for $3.09.

About Lea & Perrins
Chemists John Lea and William Perrins made their first batch of sauce in the early 1800s. They perfected the aging process and special blend of seasonings to create a delicious, savory sauce. In 1839, John Duncan, a New York entrepreneur, ordered a small quantity of Lea & Perrins Worcestershire Sauce. In the space of a few short years Duncan was importing large shipments to keep up with demand. Lea & Perrins Worcestershire was the first commercially-bottled condiment in U.S., and Americans loved it right away. Now, 170 years later, Lea & Perrins brand remains a favorite in households across the U.S. and has expanded its line to include: Lea & Perrins Worcestershire Sauce, Lea & Perrins Marinade for Chicken, and Lea & Perrins Thick Classic Worcestershire Sauce.

About Heinz
H. J. Heinz Company, offering “Good Food Every Day,” is one of the world’s leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® frozen entrees, Boston Market® meals, T.G.I. Friday’s® frozen snacks and Plasmon® infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®. Information on Heinz is available at www.heinz.com.

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