Canadian Cassie Campbell-Pascall, Two-Time Olympic Gold Medalist, to Serve as Official Rockport Brand Ambassador

Rockport to Launch Limited Edition Canadian-Themed “Lorraine” Rain Boot

CANTON, Mass.--(BUSINESS WIRE)--The Rockport® Company (www.rockport.com) proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women’s Hockey captain Cassie Campbell-Pascall (www.cassie77.com) as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February. In connection with Cassie’s ambassadorship, Rockport will launch a limited edition women’s Lorraine rain boot that will be available at retail in Canada and online in the United States. To support the launch, Cassie Campbell-Pascall will be making a public appearance on Friday, February 19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville Street, Vancouver, BC V6H 314.

“I am very excited to be partnering with Rockport. To me, Rockport is about footwear that is sophisticated and stylish without sacrificing comfort”

Rockport will be producing over 2,000 pairs of the all-white Lorraine rain boot with Canadian maple leaf detailing, 1,500 pairs of which will be numbered. The limited edition Lorraine rain boot offers impeccable functionality with its waterproof, patent leather construction and patented rubber outsole crafted with non-slip technology. The adidas adiPrene® technology within offers shock-absorption and cushioning in the sole for ultimate walking comfort, and the fabric lining with AGION Anti-Microbial Agent means that the boot can be worn with or without socks for convenience. In addition to all of this, the imported boot also boasts a uniquely feminine aesthetic, coming in a zippered silhouette that accommodates most calf sizes and constructed with a fashionable platform wedge heel that offers the perfect amount of height.

“We are very excited to partner with Cassie Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says Haysun Hahn, head of the Women’s Business Unit at The Rockport Company. “The limited edition Lorraine rain boot is the perfect way to pay homage to Canada and we are excited to offer a product that is stylish yet incredibly comfortable for all day wear and protection from the rain.”

“I am very excited to be partnering with Rockport. To me, Rockport is about footwear that is sophisticated and stylish without sacrificing comfort,” says Cassie Campbell-Pascall. “I love how Rockport paid homage to the Canadian flag through the design of the Lorraine boot, not to mention it’s super comfortable!”

The Lorraine rain boot’s suggested retail price is $80 CAD at select Rockport and Ronsons stores in Canada beginning the week of February 15, 2010 and will be available on-line exclusively at Zappos with a suggested retail price of $120 USD on both www.zappos.com/rockport and www.zappos.ca.

Store Availability

The Rockport Stores (www.rockport.com):

• 2577 Yonge Street, Toronto, ON M4P 2J1, [phone]
• Toronto Eaton Centre, 220 Yonge Street, Unit 1135A, Toronto, ON M5B 2H1, [phone]
• Carrefour Laval, 3003 Boul Le Carrefour, Local R-32, Laval, QC H7T 1C7, [phone]

Ronsons (www.ronsons.ca):

• Kerrisdale, 2145 W. 41^st Ave, Vancouver, BC V6M 1Z6, [phone]
• Pacific Centre, 0005-701 W. Georgia St, Vancouver, BC V7Y 1A8, [phone]
• Granville at 12^th, 2845 Granville St., Vancouver, BC V6H 3J4, [phone]
• Coquitlam Centre, 2332-2929 Barnet Hwy., Coquitlam, BC V3B 5R5, [phone]
• Guildford Town Centre, 2262 Guildford Town Centre, Surrey, BC V3R 7B9, [phone]
• Richmond Centre, 1254-6551 No. 3 Road, Richmond, BC V6Y 2B6, [phone]
• Willowbrook Mall, 214-19705 Fraser Hwy., Langley, BC V3A 7E9, [phone]
• Metropolis at Metrotown, 2301-4700 Kingsway, Burnaby, BC V5H 4M1, [phone]
• Park Royal Shopping Centre, 992B Park Royal Shopping Centre, West Vancouver, BC V7T 2W4, [phone]
• Semiahmoo Shopping Centre, 150-1711 152nd St., South Surrey, White Rock, BC V4A 4N3, [phone]
• Ronsons Rack – West Broadway, 2955 West Broadway, Vancouver BC V6K 2G9
  [phone]
• Ronsons Rack – Kitsilano W. 4^th, 2144 W. 4th Ave., Vancouver, BC V6K 1N6, [phone]
• Semiahmoo Ronsons Rack - 147-1711 152nd St., South Surrey, White Rock, BC, V4A 4N3 [phone]

About Rockport

The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and the top brown shoe company in the United States. Rockport has a heritage of innovation and offers comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 70 countries. For more information, visit www.rockport.com.

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