Curves Hosts Food Drive to Benefit Families

Clubs offer freebies for both existing and potential members who participate

WACO, Texas--(BUSINESS WIRE)--Curves is encouraging women to show their philanthropic strength by participating in the annual Curves Food Drive. And, even though donating food to families in need is its own reward, the clubs are offering compelling incentives for both existing and potential members who participate.

“Even if you’re not thinking about joining a gym, you can still drop off your donations. There are so many families – right here in our own community – who need our help.”

From March 1 to 31, Curves locations will collect non-perishable items and monetary donations for food banks. The goal, according to Curves Founder Diane Heavin, is for the community to come together to help families in need. "At the core of our business is the message that women are stronger when they rally together, and that is the point we hope to bring home with our food drive," said Heavin. "We want to show our communities just how powerful the generosity of our members can be."

According to Heavin, members who donate a bag of groceries or make a minimum donation of $30 during the month of March will receive a reusable Curves grocery freezer bag for free. Non-members who do likewise between March 8 and 20 can join Curves for free. Curves will waive the cost to join.

Heavin says that as part of this effort, Curves locations will be participating in a company-wide contest for the most food drive donations collected by Curves locations across the nation. Winners will receive one of several cash prizes to be donated to their local food bank. Each year, Curves locations collectively donate millions of pounds of food to feed the hungry.

"We hope women will come together and participate in this initiative," added Heavin. "Even if you’re not thinking about joining a gym, you can still drop off your donations. There are so many families – right here in our own community – who need our help."

For more information about Curves, visit www.curves.com