NXT Nutritionals Signs NBA Star and 4-Time World Champion Shaquille O'Neal to Educate Children and Adults about the Health Benefits and Great Taste of SUSTA™ Natural Sweetener

HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that National Basketball Association star Shaquille O'Neal has agreed to become a spokesman for NXT Nutritionals to educate children and adults about how SUSTA™ Natural Sweetener can help them curb the country’s growing epidemic of obesity and diabetes and increase market awareness of the SUSTA brand.

“My goal is to educate children and adults that SUSTA is the first sweetener that helps maintain a healthy lifestyle because SUSTA not only tastes great, but also contains probiotics as well as important vitamins and minerals”

“My goal is to educate children and adults that SUSTA is the first sweetener that helps maintain a healthy lifestyle because SUSTA not only tastes great, but also contains probiotics as well as important vitamins and minerals,” said Shaquille O'Neal.

Michael McCarthy, president and CEO of NXT Nutritionals, said, “We applaud Shaquille’s commitment to being a good role model. He is acting on his conviction that by raising American’s awareness of the issues of obesity and diabetes he can help children and adults to adopt healthier diet habits.

“Shaquille is supporting our national awareness campaign for SUSTANatural Sweetener because it is the only sweetener that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system,” McCarthy said.

In 2007, Shaquille hosted a reality TV show on ABC, “Shaq's Big Challenge,” which featured O’Neal’s effort to help six severely obese middle school aged children from Broward County, Florida to lose weight and gain a healthy lifestyle. The children all started out overweight and were unable to produce adequate results in the President's Physical Fitness Test and by the end of the challenge they had all lost weight and passed the President's Physical Fitness Test in all areas.

“Healthy living and childhood obesity has always been near to my heart and I will do everything that I can to inform parents of the benefits of using SUSTA which I believe is the healthier alternative to any and all sweeteners in the marketplace today,” added O’Neal.

O’Neal is a 15-time NBA All-Star, 4-time World Champion, 3 time NBA Finals MVP and is currently playing for the Cleveland Cavaliers.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.

For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com.

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.