BACKBASE to Exhibit at GILBANE, December 2 and 3 at booth #104

Press kit materials are available online at www.virtualpressoffice.com/kit/BackbaseGilbaneBoston09

SAN FRANCISCO--(BUSINESS WIRE)--Backbase launches the latest version of its next generation technology: Backbase Portal 4.0. Backbase Portal enables companies to build powerful, dynamic web environments allowing for extensive personalization options for their end users.

Most companies nowadays treat the end user more as an active user, as opposed to the passive visitor in the past. With Portal 4.0, the end user can personally determine most of the look and content (widgets, gadgets, tools, mini-apps) of his or her personalized page. Backbase Portal provides companies with a structured insight into the behavior and experience of their website visitors. This enables them to respond quickly and adjust their products, services and actions accordingly.