Infant Swimming Resource Teams Up with the Water Watchers Program led by Phoenix Children's Hospital for Drowning Impact Awareness Month

Arizona ISR Instructors Help Raise Awareness by Offering 15% Discount on Self-Rescue™ Swimming Lessons in August

PHOENIX--(BUSINESS WIRE)--Infant Swimming Resource (ISR), the safest provider of self-rescue swimming lessons for children from six months to six years old, announced today that it will be honoring Drowning Impact Awareness month in Arizona by offering a 15% lesson discount in the month of August.

“We are honored to be working together with Water Watchers at Phoenix Children's Hospital to help raise drowning prevention awareness in Arizona -- a state where drowning is a leading killer of children under four years of age”

For the sixth year, the Water Watchers at Phoenix Children’s Hospital program, along with Arizona fire departments and local businesses, are recognizing August as Drowning Impact Awareness Month.

"We are honored to be working together with Water Watchers at Phoenix Children's Hospital to help raise drowning prevention awareness in Arizona -- a state where drowning is a leading killer of children under four years of age," said Harvey Barnett, Ph.D., founder of Infant Swimming Resource.

The ISR lesson experience is a comprehensive six-week program where each lesson is customized for the child as they are safely guided through the learning process.

• Six months to 12 months - infants learn to hold their breath under water, roll onto their backs and float unassisted.
• One year to six years - learn how to hold their breath underwater, swim with their head down and eyes open, roll onto their back to float, rest, and breathe, and roll back over to resume swimming until the reach the side of the pool and can crawl out. Once skilled, children practice these techniques fully clothed.

For more information about ISR or to find an instructor closest to you please visit www.infantswim.com.

Pickup locations for purple ribbons and information about water safety and the effort are listed on the Phoenix Children’s website at www.phoenixchildrens.com, as well as on the Drowning Prevention Coalition’s website at www.preventdrownings.org.

About ISR

Infant Swimming Resource (ISR), founded in 1966, is nationally recognized as the safest provider of swimming lessons for children six months to six years of age. With a passionate focus on baby swimming safety, and as the nation’s only behaviorally-based swim instruction program, ISR designed its program for parents who are dedicated to their child’s safety, education and developmental needs. ISR’s emphasis on ensuring that not one more child drowns is founded on Dr. Harvey Barnett’s self-rescue™ training, proven to help young children survive in a drowning scenario. ISR’s nationwide network of highly qualified, certified instructors has successfully trained more than 175,000 babies and toddlers and delivered more than seven million lessons with a 100 percent safety and survival rate, with no injuries and 788 documented cases of a child’s self-rescue using ISR techniques.