ALEXANDRIA, Va.--()--Over 4 million babies are born in America every year. And 3.5 million new moms are given contradictory messages as they are encouraged to try breastfeeding, yet leave their hospitals with formula-filled sample bags. Though medical professionals tout the benefits of breastfeeding for both mom and baby, they previously did not have the tools to offer their patients the support and messages that were needed to encourage breastfeeding beyond the first few days or weeks. Now hospitals have the option to take a stand and offer what is best for mom and baby.
“This is just a baby step. We have a long way to go before breastfeeding has the same promotional support in the maternity ward that formula has today. With more involvement from companies that support breastfeeding mothers, like Lansinoh, we hope that number will continue to grow.”
This month, 200 hospitals across the country have said enough is enough, and are replacing their formula discharge bags and samples with the country’s first breastfeeding support promotional discharge bag. The “Healthy Baby Bounty Bag” contains product samples, coupons, and information that support and encourage breastfeeding without a packet of formula and without conflicting and contradictory messages about breastfeeding. Hospitals including UCLA Medical Center, Children’s Hospital in Boston, Mount Sinai Medical Center in New York City, and Exeter Hospital are among the first to distribute Healthy Baby Bounty Bags to new moms.
“Of the 7,569 hospitals in America, 200 have taken a stand for breastfeeding,” says Gina Ciagne, lead blogger on ByMomsForMoms.net and Director, Breastfeeding and Consumer Relations for Lansinoh Laboratories, Inc. “This is just a baby step. We have a long way to go before breastfeeding has the same promotional support in the maternity ward that formula has today. With more involvement from companies that support breastfeeding mothers, like Lansinoh, we hope that number will continue to grow.”
Every Healthy Baby Bounty Bag contains product samples and resources from leading brands, including Lansinoh, Bravado Designs, Seventh Generation, Bebe Aulait, My Breast Friend, and many more. From Lansinoh, moms will receive information on HPA® Lanolin, endorsed in the U.S. by La Leche League International; and the Double Electric Breast Pump; as well as product samples of Breastmilk Storage Bags and Disposable Nursing Pads. Lansinoh is also providing Latch-On Tips for moms and $2 off coupon for Soothies® by Lansinoh® Gel Pads.
The bags are created by Cottonwood Kids, a promotional products company that produces custom gifts for hospitals. The bags are green, made from recycled materials, and are 100 percent lead free. They are designed to serve as a cooler and storage carrier for breastmilk. All items inside are compliant with the International Code of Marketing of Breastmilk Substitutes (also known as the WHO Code), and are therefore completely focused on the importance of breastfeeding with no nipples or bottles included.
To find out if your local hospital is participating in the Healthy Baby Bounty Bag program, visit the ByMomsForMoms blog or call your hospital. If you or your company would like to sponsor product, services, coupons, or information to be included in the Healthy Baby Bounty Bag, contact Cottonwood Kids. For more information on Lansinoh and its family of products, visit www.Lansinoh.com and the blog at ByMomsForMoms.net.
ABOUT LANSINOH LABORATORIES
Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Inc., Alexandria, Va., is a global leader of premium products by and for breastfeeding mothers. The company’s expanding product line is available in over 25,000 retail stores nationwide. The company is committed to developing new products that support mothers, babies, and personal health through internal product development and selective acquisitions.
PRESS RESOURCES
Press contact: Robyn@GregoryFCA.com
Lansinoh Web site: http://www.lansinoh.com
By Moms For Moms blog: http://bymomsformoms.blogspot.com
RSS feed: http://feeds2.feedburner.com/Lansinoh
Healthy Baby Bounty Bags: http://bymomsformoms.blogspot.com/search/label/Healthy%20Baby%20Bounty%20Bags
Podcast with Cottonwood Kids President and founder, Erik Maurer: http://bymomsformoms.blogspot.com/2009/08/hospitals-to-give-moms-breastfeeding.html
Cottonwood Kids Web site: http://www.cottonwood-kids.com/
Breastfeeding Awareness Month: http://bymomsformoms.blogspot.com/search/label/Breastfeeding%20Awareness%20Month%202009
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