Schaeffer's By the Numbers: Analyzing Google Inc. in the Microhoo Aftermath

CINCINNATI--(BUSINESS WIRE)--Search engine giant Google Inc. (NASDAQ: GOOG) was dealt something of a fundamental blow on Wednesday, when rival firms Microsoft (NASDAQ: MSFT) and Yahoo! (NASDAQ: YHOO) announced a new search deal. Of course, in fairness, the partnership doesn't exactly create a new monolith in the world of online search. Instead, the pact is simply intended to make it more feasible for MSFT and YHOO to start competing with Google; while the latter firm boasts roughly two-thirds of the search market, the former duo can claim about one-third of the market combined.

So, with all eyes on this Internet search soap opera, we decided it was time to take a fresh look at GOOG. First, we wondered, how is the stock holding up? And, just as critical -- how are expectations for the Goliath of the Web stacking up?

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