Daily Racing Form Uses Mzinga Social Media Suite for Event Chat
BURLINGTON, Mass.--(BUSINESS WIRE)--Mzinga (http://www.mzinga.com/pr/), the leader in on-demand social software solutions for marketing, customer support, and learning, today announced that the Daily Racing Form (DRF) has selected the Mzinga Social Media Suite to conduct live event chats with its online readers.
“By using social media tools like event chat around big racing events, we’re able to create a more engaging and interactive online experience with our readers, and increase exposure to our news coverage”
The Daily Racing Form, "America's Turf Authority since 1894" for Thoroughbred-racing horseplayers and professionals throughout North America, is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport. The Form publishes nearly 2,000 pages of statistical and editorial copy each day in as many as 30 daily editions, and is sold at more than 12,000 retail outlets throughout the United States, as well as at racetracks and pari-mutuel venues. DRF.com is the most heavily-trafficked horse racing destination portal on the Internet.
For two years in a row, the Daily Racing Form has used Mzinga’s live event chat solution to enable columnists and readers to communicate online in real time during major horse races, such as the Kentucky Derby.
“By using social media tools like event chat around big racing events, we’re able to create a more engaging and interactive online experience with our readers, and increase exposure to our news coverage,” said Marc Attenberg, Vice President of Internet at Daily Racing Form. “Mzinga’s experience working with some of the largest publishing brands, and the flexible, seamless integration of their technology within our website, make it a perfect solution for our needs.”
The Mzinga Social Media Suite provides the broadest range of enterprise-class social media and networking applications, which can be easily embedded within existing websites, or deployed as standalone environments.
“Hosting live event chats is an effective, easy way for organizations to increase reader loyalty and participation, particularly around high profile events,” said Barry Libert, Chairman and CEO of Mzinga. “We are thrilled to work with The Daily Racing Form as they explore new ways to engage their online audience and create competitive differentiation.”
Mzinga is the leading provider of social software solutions and services for marketing, customer support and learning. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Burlington, Massachusetts, Mzinga services more than 1 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.
To learn more about Mzinga, visit www.mzinga.com.