Innovation is Major Theme for Wood-Plastic Composites Conference
IDEO to Speak About New Ideas at 6th Annual Event from Principia Partners
EXTON, Pa.--(BUSINESS WIRE)--Principia Partners, globally recognized for unrivaled wood-plastic composites (WPC) industry knowledge, will be hosting Wood-Plastic and Natural Fiber Conference 2009 on October 26 and 27, 2009 at the Marriott Baltimore Waterfront Hotel in Baltimore, MD. This event draws on some of the most knowledgeable commercial and technical experts to share their perspectives and developments on a variety of commercial and technical issues facing the WPC industry.
“Innovation is a key to staying ahead and even survival in these fast changing times. We created a program to provide extensive insights on the innovations that will shape this business as well as drive demand for WPCs, vinyl, and other low maintenance building products into the future.”
Steve Van Kouteren, Principal at Principia Partners, says “Given the market conditions this year, we will lead the conference with a comprehensive state of the industry presentation to review WPC demand for decking, railing, fence, siding and other building products; summarize market trends and developments, and provide an outlook for the next few years. We will then take an in-depth look at innovation from the process and product viewpoint, as well as downstream product distribution and consumer needs.”
“We are excited about presentations by outside innovation experts to provide a fresh perspective on innovation and product design to executives in the vinyl and WPC building products business. IDEO, the world’s leading design firm, will kick of the session on product and process innovation,” says Mr. Van Kouteren.
IDEO, which is on the forefront of product design, has stated that during economically challenging times, innovative offerings seem harder to generate, investments steep, and risks too large. Still, many entrepreneurs and organizations know that such are the times to try something new, to be bold. The questions of how to proceed and how might businesses experiment with their offerings to move toward something new will be addressed at the conference.
Lou Rossi, Managing Partner at Principia, said, “Innovation is a key to staying ahead and even survival in these fast changing times. We created a program to provide extensive insights on the innovations that will shape this business as well as drive demand for WPCs, vinyl, and other low maintenance building products into the future.”
An important part of a Principia conference are perspectives from companies along all points in the industry supply chain to discuss how material suppliers, manufacturers, distributors, dealers, and contractors can better work together to meet the demand for customized outdoor products. Real-time, interactive, audience polling technology is used to capture feedback from attendees on the various topics that will be presented during the conference.
Principia Partners is an international business consulting firm serving the building products, packaging, plastics metals, and specialty chemicals industries, and is recognized as the leading consultancy serving the WPC industry and the world’s preeminent source of WPC market information.