ForeSee Results Announces Acquisition of Session Recording Technology and New Product Launch

ANN ARBOR, Mich.--(BUSINESS WIRE)--ForeSee Results today announced the launch of CS SessionReplay, a new tool that records what selected site visitors are seeing and doing on a website in a real-time movie format, including recording a user’s mouse clicks and movements, page scrolling, form entry, and all interactivity with a website.

“We practice what we preach, and I think part of our continued success is because of the way our team has worked to satisfy our customers through the uncertain economic climate though continual innovation and enhancements of our suite of solutions”

Since 2001, ForeSee Results has used the proven, scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to quantify how specific website changes will make browsers more likely to purchase, return to the site, recommend it, and engage in other behaviors related to share of wallet and loyalty.

The addition of CS SessionReplay to ForeSee Results’ suite of predictive customer satisfaction analytics enables companies to watch the actual experiences of selected site visitors in order to get a deeper view of the online experience without the artificial environment or expense of a usability lab.

“This product extension will incorporate a whole new dimension of analysis for our clients that raw data alone cannot provide,” said Drew Bennett, senior product director at ForeSee Results. “Our unique methodology identifies the sessions that are of most use and relevance; actually watching the session provides additional depth and color to understanding the user experience.”

ForeSee Results acquired the technology behind CS SessionReplay last fall from Nitobi, a Vancouver-based software development company. Since the acquisition, extensive product enhancements and improvements have continued at ForeSee Results in order to integrate the tool into the company’s existing platform while adhering to the strictest privacy and security standards.

"The impact of user session recording and playback on the field of web usability has been really exciting, but the way ForeSee Results has integrated it with the proven accuracy and predictive power of the ACSI is amazing," said Andre Charland, co-founder and CEO of Nitobi, creator of the technology that ForeSee Results acquired and developed into CS SessionReplay. "It's been a thrill to see some of Nitobi's many R&D efforts applied in such an innovative way."

The new technology acquisition is the latest in a string of innovations that ForeSee Results has developed in order to increase value and utility to companies struggling through a recession. The addition of CS SessionReplay to existing customer satisfaction analytics and usability services allows ForeSee Results to provide a single, unified platform which links recordings of visitor sessions, customer satisfaction scores and impacts, comments and feedback about a site, and third-party data, all in one place.

“We practice what we preach, and I think part of our continued success is because of the way our team has worked to satisfy our customers through the uncertain economic climate though continual innovation and enhancements of our suite of solutions,” said ForeSee Results President and CEO Larry Freed. “I hear from customers every day about how our data and our staff help them make the tough choices and prioritize the improvements that will have the greatest impact on their bottom line and lately, even on their jobs. I’m very proud to come to the office every day and do such great work with a talented team.”

About ForeSee Results

As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 34 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with hundreds of clients across industries including retail, financial services, healthcare, hospitality, consumer products, media, entertainment, manufacturing, nonprofit, and government. Clients include Capital One, Forbes.com, Ingersoll Rand, Kellogg’s, and Sears among many others.

ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.