Cereal Tops February List of Most Popular Coupon Categories According to Coupons.com

Value of Coupons Printed in February Surges 120% Over 2008

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Coupons.com, the leading network for digital coupons, today released the list of most popular coupon categories for February 2009. Based on the number of coupon prints by category across the Coupons.com publisher network, the most popular coupons printed last month were for ready to eat cereal, with yogurt and salty snacks rounding out the top three. The ready to eat cereal category also led the list in January 2009. Yogurt climbed to the #2 spot from #4 and salty snacks rose from #7 a month ago to #3. Sweet snacks fell off the February list, after ranking #9 in January 2009.

“Millions of consumers looking to save money in these tough times are becoming coupon clickers instead of clippers”

Shoppers printed $39 million in savings from the Coupons.com publisher network in February, an increase of $21 million, or 120%, since February 2008. Regionally, more coupons were printed in the South Atlantic than in any other region last month. The other top regions were (in order): East North Central, Mid-Atlantic, West South Central, Pacific, West North Central, Mountain, East South Central and New England.

The use of digital coupons has grown nationwide. Over 40 million people currently print online coupons, up 20% from last year according to Simmons Market Research Bureau. In the same time period, the number of people that only print coupons from the Internet and never use newspaper coupons has risen a dramatic 46% to 6 million. Coupons.com is the #1 site on the Internet for Coupons/Rewards according to Nielsen NetRatings. The Coupons.com publisher network reaches more than 75 million consumers through thousands of websites, including Coupons.com and shopper’s favorite name brand websites and grocery and drug store sites.

“Millions of consumers looking to save money in these tough times are becoming coupon clickers instead of clippers,” said Steven R. Boal, CEO of Coupons, Inc. “As more and more households are looking to eat at home to reduce their budgets and looking to save money on those home-cooked meals, we are seeing record increases in traffic, new users and coupon prints. Consumers clearly appreciate the always available convenience of online coupons and are going online more frequently to print the coupons that are added daily.”

Graphic: http://www.couponsinc.com/febcoupons.jpg

Coupons.com February 2009 Top Coupon Categories

1. Ready to Eat Cereal

2. Yogurt

3. Salty Snacks

4. Personal Care

5. Portable Snacks

6. Baking Ingredients

7. Frozen Vegetables

8. Nutritional/Diet

9. Carbonated Soft Drinks

10. Bathroom Tissue

About Coupons.com

Coupons.com is the premier savings site on the Web, with more than 14 million unique monthly visitors according to Compete.com. The average consumer can save more than $2,000 a year using coupons printed from Coupons.com and the Coupons.com network. The site carries offers from hundreds of top brands, (such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods and Clorox) and works with hundreds of retailers (including Kroger, Safeway, CVS and Kmart). Coupons.com also provides recipes, a Facebook application and savings advice from Family Savings Expert Kim Danger. Coupons.com was launched in 1998 by Coupons, Inc. and is based in Mountain View, California.

About Coupons, Inc.

Coupons, Inc. is the global leader in interactive coupon solutions, providing clients with complete coupon promotional opportunities that appeal to key customer demographics. The Company’s innovative marketing technology solutions help top brands and retailers reach consumers on thousands of Web sites with the most flexible, effective and secure alternative to offline-delivered coupons. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods companies such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods, McDonalds and Clorox as well as hundreds of grocery retailers including Kroger, Safeway, CVS and Kmart. Coupons.com, its consumer website, is the largest printable coupon website on the Internet. Based in Mountain View, CA, the company is a 2008 winner of the Red Herring 100 North America award, recognized as a company leading the next wave of innovation on the Internet. To start printing coupons, visit www.coupons.com. To learn more about Coupons, Inc. visit www.couponsinc.com.