Research and Markets: Requip Case Study: Life Cycle Management - Reinvigorating a Mature Brand

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/933d81/requip_case_study) has announced the addition of the p report to their offering.

This case study reviews the strategy and tactics utilized by GlaxoSmithKline for the Parkinson's indicated product, Requip/Adartrel, to manage the life and commercial success of the brand through re-branding for treatment of Restless Leg Syndrome (RLS). Executives and managers can use this research to gain insights into methods for reinvigorating sales of a mature product.

KEY TOPICS

• Business Challenges Addressed
• Market Entry Strategy and Insights
• Use of Third-Party Expertise
• Influencing Key Opinion Leaders
• Tactics to Drive Success
• Focus on Product Efficacy and Safety
• Product Differentiation
• Leveraging Public Relations
• Benefits of Patient Education
• Diversification of Tactics
• Early Lifecycle Management
• Crafting a Durable Brand Promise
• Preparing the Market Through Education

Key Topics Covered:

• 1 Contents
• 2 Introduction 14
• 3 Definitions of Markets Covered in the Report 15
• 4 Healthcare Sector Review 18
• 5 Regulation System 19
• 6 Pricing and Reimbursement 21
• 7 Distribution Structure 22
• 8 Diagnostic Imaging In Israel 23
• 9 Computed Tomography Systems In Israel 32
• 10 Mammography Equipment In Israel 38
• 11 MRI Systems In Israel 44
• 12 Nuclear Imaging Equipment In Israel 50
• 13 Ultrasound Systems In Israel 56
• 14 X-Ray Systems In Israel 62
• 15 GE Healthcare Company Profile 68
• 16 Philips Medical Systems Company Profile 70
• 17 Siemens Medical Solutions Company Profile 74
• 18 TOSHIBA Medical Systems Corporation Company Profile 78
• 19 Hitachi Medical Corporation Company Profile 81
• 20 Hologic, Inc. Company Profile 84
• 21 Aspect Magnet Technologies Ltd. Company Profile 88
• 22 BIOMEDICOM Creative Biomedical Computing, Ltd. Company Profile 89
• 23 Cintec Medical Ltd. Company Profile 90
• 24 CMT Medical Technologies Ltd Company Profile 91
• 25 Deep Breeze Ltd. Company Profile 93
• 26 Given Imaging Ltd. Company Profile 95
• 27 MediVision Medical Imaging Ltd. Company Profile 97
• 28 V-gen Ltd. Company Profile 98
• 29 WideMed Ltd. Company Profile 99
• 30 Appendix 100
• Executive Summary
• 1.2 List of Figures

Companies Mentioned:

• GE Healthcare Company Profile
• Philips Medical Systems Company Profile
• Siemens Medical Solutions Company Profile
• TOSHIBA Medical Systems Corporation Company Profile
• Hitachi Medical Corporation Company Profile
• Hologic, Inc. Company Profile
• Aspect Magnet Technologies Ltd. Company Profile
• BIOMEDICOM Creative Biomedical Computing, Ltd. Company Profile
• Cintec Medical Ltd. Company Profile
• CMT Medical Technologies Ltd Company Profile
• Deep Breeze Ltd. Company Profile
• Given Imaging Ltd. Company Profile
• MediVision Medical Imaging Ltd. Company Profile
• V-gen Ltd. Company Profile
• WideMed Ltd. Company Profile

For more information visit http://www.researchandmarkets.com/research/f15002/israel_diagnostic

For more information visit http://www.researchandmarkets.com/research/933d81/requip_case_study