Lone Star Overnight Selects Tocquigny as Agency of Record

Austin-based Interactive Advertising Agency to Focus on Website Design and Lead Generation

AUSTIN, Texas--(BUSINESS WIRE)--Tocquigny http://www.tocquigny.com, ranked as the No. 2 interactive advertising agency in the nation by BtoB magazine, announced today that it has been selected as the agency of record for Lone Star Overnight (LSO) http://www.lso.com, a rapidly expanding regional package delivery company serving Texas and Oklahoma as well as select cities in Arkansas, Louisiana, New Mexico and Mexico. Tocquigny will launch a wide range of efficient and accountable interactive marketing initiatives to increase Lone Star Overnight’s brand visibility.

“We are impressed by Tocquigny’s expertise in creating highly effective marketing campaigns across a wide spectrum of traditional and interactive marketing. We are eager to take advantage of their experience in the online marketing arena and their knowledge of traditional advertising channels”

“We are impressed by Tocquigny’s expertise in creating highly effective marketing campaigns across a wide spectrum of traditional and interactive marketing. We are eager to take advantage of their experience in the online marketing arena and their knowledge of traditional advertising channels,” said Ed DiSalvo, CEO of Lone Star Overnight. “With Tocquigny’s help, Lone Star Overnight will achieve aggressive goals of greatly increasing awareness of our services throughout the region and gaining new customers who are looking for more competitively priced overnight and ground delivery service.”

Tocquigny’s services will focus on interactive marketing, website design and highly targeted media planning and placement to make efficient use of marketing dollars and clearly align campaign objectives to business goals. The multifaceted campaign will highlight advantages of choosing LSO, one of the fastest-growing regional package delivery companies and winner of the Consumers’ Choice Award^® for Business Excellence for three consecutive years.

“Lone Star Overnight is an ideal client for Tocquigny. The company is an Austin-based company that is excited to explore a mix of marketing initiatives,” said Yvonne Tocquigny, CEO of Tocquigny. “We are eager to provide targeted integrated marketing services to enable LSO to build their brand and attract new customers throughout the region.”

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About Tocquigny

As a leading interactive advertising agency, Tocquigny guides companies to winning business solutions for the digital age. Innovative marketing, strategy and business solutions are developed through a rigorous approach based on measurement and accountability. Application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all its strategic marketing initiatives and applies cumulative knowledge and best practices to solve its clients’ business problems. Tocquigny was named the No. 2 Interactive Agency in the Nation by BtoB magazine and a Top 20 Interactive Agency by Adweek. To learn more, visit http://www.tocquigny.com.

About Lone Star Overnight

Since 1991, Lone Star Overnight (LSO) has offered reliable, efficient package delivery service in Texas, Oklahoma, western Louisiana, eastern New Mexico, and Mexico. Highlighted by Inc. magazine as one of the fastest-growing regional package delivery companies and winner of the Consumers’ Choice Award^® for Business Excellence for three consecutive years, LSO offers a full range of time-guaranteed, next-day delivery options throughout its service area at rates significantly lower than the competition. The company's dedicated employees, late pick-up times, early morning delivery options and lower rates make LSO the “high-value, low-cost provider.” Headquartered in Austin, Texas, LSO currently posts an on-time delivery performance record exceeding 99 percent. For more information, visit http://www.lso.com or call 1-800-800-8984.