Emma Email Marketing Launches Online Surveys and Forms

NASHVILLE, Tenn.--(BUSINESS WIRE)--Emma, the stylish email marketing and communications service, has introduced online surveys and forms, expanding the ways that small and midsize businesses, non-profits and agencies can interact with their subscribers.

“Our goal was to design surveys to function seamlessly alongside our email audience, campaigns and response features, and we're thrilled to see Emma customers like WPLN making the most of the integration.”

Free to try through March of 2009, the latest account feature makes it easy for organizations to create and publish great-looking interactive surveys, forms and questionnaires, then track who responds and how they answered.

With its email marketing services, Emma has established a reputation among its 20,000 customers for offering simple, sophisticated tools that make it easy to send stylish campaigns to their audience members. Surveys and forms build on that reputation, allowing Emma clients to complement their email marketing efforts with great-looking surveys & forms that simplify how they collect customer and employee feedback, market research, event registrations and online applications.

Molly Nicholas, Membership Director at WPLN Nashville Public Radio, is already putting surveys and forms to creative use.

"We're thinking about redesigning our email newsletter, so we thought we'd ask our readers what they wanted to see. [The survey feature] is very easy to use, and it's nice to be able to see how many of our readers are really interested in giving us feedback."

Nicholas added that the survey feature is definitely going to give WPLN a better idea of what their readers want.

Alongside added functionality, the release of surveys & forms introduces an updated approach to content creation. "We worked hard to make the process of creating surveys easier than anything we've seen out there," remarked Will Weaver, one of Emma's founding partners. "Our goal was to design surveys to function seamlessly alongside our email audience, campaigns and response features, and we're thrilled to see Emma customers like WPLN making the most of the integration."

In April, surveys and forms will be an additional monthly service available to Emma customers, with affordable monthly pricing starting at $10 a month. More information on surveys is available at www.myemma.com/surveys.

About Emma®

Emma is a Web-based email marketing and communications service that helps organizations everywhere communicate and market in style. Designed for small and midsize businesses, non-profits and agencies, Emma makes it easy to create attractive email campaigns and online surveys, send to large opt-in audiences and track the response in real time. Launched in 2002, Emma currently powers the emails of Gibson, New York University, RachaelRay.com, Life is Good, NPR's Car Talk radio show and more than 20,000 organizations worldwide. To learn more, visit www.myemma.com.