JumpStart® Announces Pre-Paid Game Cards as Expansion into Gaming Market Continues

TORRANCE, Calif.--(BUSINESS WIRE)--Knowledge Adventure®, the leader in adventure-based 3D virtual worlds for 3-to-10 year olds, today announced it will be adding pre-paid game cards to its JumpStart® brand of product offerings as part of the company’s transition and expansion into the online gaming market. To support this growth initiative, Knowledge Adventure has partnered with leading industry game card provider, InComm, to help fuel JumpStart’s expansion beyond the retail shelf. This partnership is the next step in the highly anticipated launch of JumpStart’s browser-based 3D virtual world, coming this holiday season.

Prepaid gift cards are experiencing astronomical growth in the market. According to the National Retail Federation (NRF), last holiday season two-thirds of all American consumers gave gift cards at least once. This year, the trend continues upward, with holiday gift card sales expected to top $100 billion dollars.

“We see pre-paid game cards as a natural progression of our growth as we head into the upcoming holiday season,” said David Lord, president & CEO Knowledge Adventure. “Striking a partnership with InComm was a logical choice for a pre-paid game card partner as they are already working with many of the major retailers. We expect this exciting partnership will help us expand our JumpStart brand footprint both domestically and internationally.”

The partnership enables Knowledge Adventure to also increase store presence at those retailers who already carry packaged JumpStart software, as well as creating an opportunity to enter new retail markets including drug stores, grocery stores, and other retail outlets that don’t necessarily have a software aisle.

“As the premier provider of pre-paid game cards we believe Knowledge Adventure family products are a great addition to our roster,” said Michael Frasier, Business Development Manager at InComm. “We’re looking forward to helping the JumpStart brand become synonymous with virtual gaming through new entry points into the market.”

Knowledge Adventure has long been the market leader in blending learning and entertainment for kids through its 3D virtual world adventure-based learning games for PC software. For more information on Knowledge Adventure or to check out our virtual world for kids, please visit www.JumpStart.com.

About Knowledge Adventure

Knowledge Adventure® is the leader in adventure-based 3D virtual worlds for 3-to-10 year old kids. With its JumpStart® and Math Blaster® products, kids learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure’s adventure-based learning inspires kids’ minds through immersed play. For more than 15 years, Knowledge Adventure has set the standard in kids’ software by creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to www.knowledgeadventure.com or call 310-533-3400.

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With almost $8 billion in retail sales transactions processed in 2007, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama, Minnesota and Mississippi.