Animal Welfare Societies in California and Maryland Select Grizzard as Agency of Record

ATLANTA--(BUSINESS WIRE)--Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, today announced it has been selected by both the Humane Society Silicon Valley and the Maryland Society for the Prevention of Cruelty to Animals (SPCA) as their agency of record. Grizzard will conduct each organization’s integrated fundraising programs into 2009.

Committed to eliminating the unnecessary euthanizing of pets, the Humane Society Silicon Valley is an independent, nonprofit animal shelter serving the San Francisco Bay Area.

The Maryland SPCA operates primarily in the Greater Baltimore Metropolitan Area providing adoption, training, and spaying and neutering services.

For the Humane Society Silicon Valley, partnering with Grizzard signifies the great changes the organization is making this year. They are moving into a new Animal Community Center in a new town, as well as shifting the focus of their fundraising and direct mail strategies.

“Grizzard is leading us into a more personalized approach to addressing individual donors, in which we tap into the specific reasons why people come to us,” states vice president of development of Humane Society Silicon Valley, Stephanie Landeria. “Our account team is clearly interested in our goals and devoted to reaching them.” The organization is particularly excited about informing their community of their work and getting people involved on a daily basis.

Grizzard is also steering the Maryland SPCA into new territory with its direct mail strategies. This year the organization will be focusing on its largest donors with specialized mailings that celebrate their immeasurable role in perpetuating the Maryland SPCA’s importance in the Greater Baltimore community.

“Grizzard has designed projects and initiatives that will upgrade our existing donor base through increased giving,” says David Drake, director of development and marketing. “We are excited to show the people of Maryland that we are deserving of their support.”

About the Humane Society Silicon Valley

Humane Society Silicon Valley is an independent, nonprofit animal shelter that has been serving people and pets for 79 years. Their mission is to save and enhance lives.

About the Maryland SPCA

The Maryland SPCA is a private, nonprofit, independent organization dedicated to helping animals and people. Our mission is to prevent cruelty and neglect of animals through fostering the humane relationship between animals and people. They operate primarily in the Greater Baltimore Metropolitan Area. They are not affiliated with any national animal organization, and they do not receive any government or United Way funding.

About Grizzard

The 89-year-old Grizzard Communications Group is one of the top 10 direct response firms in the United States specializing in integrated fundraising initiatives including direct mail, online integration and alternative media.

Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America. Clients include The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, State Sheriffs’ Associations, Habitat for Humanity affiliates, Prostate Cancer Foundation, National Urban League and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.

Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.