Examine the Fast Moving Video Games Industry of the United States

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8767bd/video_games_in_the) has announced the addition of the "Video Games in the United States 2008" report to their offering.

“Video Games in the United States 2008”

As sequels to popular games continue to succeed, gaming has also taken on a whole new look. The Nintendo Wii has enticed gamers off the couch to play virtual tennis and golf with its motion-sensor controller, and Activision's Guitar Hero has transformed gamers into rock stars.

Online gaming revenue has increased thanks to subscriptions to the blockbuster MMOG World of Warcraft, online services for each console platform, and an uptick in casual game downloads. Mobile phone gaming has also taken hold via new generation of game-friendly phones. Only PC game sales have slowed, as console gaming and video piracy tarnished its lustre.

This report includes insights into:

- Alternatives to the pricing model for game sales

- The role of game franchises in sales growth

- Brand qualities of the leading game companies

- Opportunities for innovation

- The role of piracy in the PC segment

- The hold of traditional retailing on game sales

- Consumer opinions and preferences about game platforms and advertising/promotion

- Future opportunities in game development, game marketing and promotion

Companies Mentioned:

- Greenfield Online

- Nintendo of America Inc.

- Sony Corporation of America

- Electronic Arts, Inc

- PricewaterhouseCoopers

- Wal-Mart Stores (USA)

- Activision

- Microsoft Corporation

- Yahoo! Inc

- National Football League Inc.

- Blizzard Entertainment

- Sega Corporation

- MSN (USA)

- Best Buy stores (USA)

- AOL

- GameHouse Inc

- HipSoft LLc

- Target Corporation

- JAGEX LIMITED

- Playfirst Inc

- Square Enix (USA)

- Reflexive Entertainment

- BigFish Games, Inc.

- Pop Cap Games

- MumboJumbo LLC

- Circuit City (US)

- Konami (USA)

- Fédération Internationale de Football Association

- Vivendi Universal S.A.

- Gameloft (USA)

- Glu Mobile Inc.

- Atari, Inc.

- IGN Entertainment

- Amazon North America

- GameStop Corp

- Sony Online Entertainment Inc.

- Recording Industry Association of America [RIAA]

- Motion Picture Association of America

- Casual Games Association (CGA)

- YouTube, Inc.

- USA Today

- Pokémon USA Inc.

- LEGO Company

- Capcom USA

- U.S. Bureau of Labor Statistics

- Centers for Disease Control and Prevention

- Fox Interactive Media

- T-Mobile USA

- AT&T Wireless

- Verizon Wireless (Cellco)

- NCsoft

- NPD Techworld

- THQ Inc.

- Turbine Inc.

- Sprint Nextel Corporation

- Ubisoft (USA)

- Professional Golfers Association

- H&M Hennes & Mauritz

- IKEA USA

- Red Bull North America, Inc.

- Rockstar Games Inc

- Entertainment Software Association

- International Game Developers Association

For more information visit http://www.researchandmarkets.com/research/8767bd/video_games_in_the