Lighthouse1 Introduces Innovative New Marketing Program for Clients

UNCASVILLE, Conn.--(BUSINESS WIRE)--Today at the 21st Annual Flexible Benefits Administrators’ Conference hosted by the Employer’s Council for Flexible Compensation (ECFC), Lighthouse1 announced they are launching the Lh1 Market Growth Initiative exclusively for Lighthouse1 clients. The program is a unique multi-tiered solution designed to accelerate and support Lighthouse1 client sales and marketing efforts. The Lh1 Market Growth Initiative provides tools for Lighthouse1 clients to plan, organize, and execute successful consumer driven healthcare (CDH) programs on the Lighthouse1 OnDemand™ platform. The company expects the new program to boost organic growth and plan adoption for Lighthouse1 clients by more than 35% annually.

Lighthouse1 continues look for ways to assist our clients’ in growing their market share and profitability in the CDH industry. The Lh1 Market Growth Initiative, available exclusively to Lighthouse1 clients is the next step in our mission to collaborate with our clients to provide them with the education, resources and tools that will help them experience unparalleled growth and success. “The Market Growth Initiative will help our customers align themselves more effectively around Lighthouse1 key solutions from a sales and marketing perspective,” said Jeff Brunsberg, Chief Market Officer of Lighthouse1. “We plan to spend the rest of 2008 ensuring we understand our clients’ goals and aligning our expertise to make them even more successful."

The Lh1 Market Growth Initiative meets the unique needs of each Lighthouse1 client by offering personalized service and support. “This approach will help identify opportunities specific to their competitive marketplace as we work together to drive measurable results,” said Brunsberg. The initiative will include a comprehensive market assessment as well as an interactive customizable learning center, complete with online tutorials, market training and virtual labs. “It’s yet another way for Lighthouse1 to truly partner with our clients. This is an exciting time in the consumer driven healthcare industry for Lighthouse1 and our clients,” said Brunsberg.

Lighthouse1 is currently conducting a pilot program of the Market Growth Initiative with five of its clients. The Lh1 Market Growth Initiative will be formally launched to all Lighthouse1 clients Q1-2009.

About Lighthouse1

Lighthouse1 delivers consumer driven healthcare (CDH) administration software solutions including Lighthouse1 OnDemand™, the high performance Software as a Service (SaaS) solution, to resolve challenges in the administration of Section 125, 105, 132 and other pre-tax spending programs in the healthcare and employee benefits industry. Its mission is to use the latest technology and services to assist and support CDH administrators in the management of healthcare account services. Lighthouse1 OnDemand™ allows third party administrators and healthcare providers to manage services for employer plans that include: Flexible Spending Accounts (Medical and Dependent Care), Transit and Parking, Health Reimbursement Arrangements and Health Savings Accounts. More information is available at www.lighthouse1.com.