The FeedRoom to Power SaberHacer.com: Nation's First Video-Based Hispanic Integrated Media Company

Web destination empowers Latinos with how-to videos in both English and Spanish

NEW YORK--(BUSINESS WIRE)--The FeedRoom, a leading provider of Web video solutions for media companies, corporations and government agencies, today announced that Saber Hacer, the nation’s first bilingual/bicultural video on-demand web destination has deployed the FeedRoom’s solutions to power its new web-based content offering. Saber Hacer (which equates to “know-how” in Spanish) squarely targets the Latino community and provides high-quality, expert-driven “edu-tainment” videos on a range of topics relevant to Latinos in both English and Spanish including, but not limited to: US citizenship, personal finance and computer skills.

“We are thrilled to be working with The FeedRoom as we develop a new model of media company. Their proven track record of success and execution provides great comfort for us in knowing that a true industry leader is powering our offerings.”

Created by Latinos for Latinos, Saber Hacer was established to fill a significant void in the Latino community of expert-driven instructional, self-help and educational information, for the fastest growing population in the U.S. Utilizing the most emotive form of communication – video – Saber Hacer aims to empower Spanish speaking, bilingual, and English dominant members of the Hispanic community with high-quality instructional videos that offer a window into everyday and essential activities, such as purchasing a new computer, keeping children safe on the internet and purchasing a new home.

“With studies showing Hispanics’ use of the Internet rapidly on the rise, online video presents an opportunity for us to provide a very unique experience. With a focus on essential topics and by using bilingual video formats, Saber Hacer will help Latino families achieve their personal and professional goals by providing them with access to experts and relevant content,” said Michele Ruiz, president and co-founder of Saber Hacer. “We are thrilled to be working with The FeedRoom as we develop a new model of media company. Their proven track record of success and execution provides great comfort for us in knowing that a true industry leader is powering our offerings.”

Saber Hacer will create and house original content on the site and has developed a series of bilingual DVDs which are obtainable through their online store, offering more resources to consumers looking to extend their educational experience.

“Saber Hacer represents a new type of web destination exclusively using video to communicate messages to a targeted group of people. We feel that this is an exceptionally effective use of broadband video and are proud to be powering this initiative. We will continue to deliver the best possible service for Saber Hacer and all of our customers in the web video space,” said Mark Portu, president and CEO of The FeedRoom.

About The FeedRoom

The FeedRoom is a market leader in providing Web Video solutions that optimize communication strategies for global organizations and government agencies. Our solutions combine powerful web video technology with content management and detailed reporting -- providing a complete platform for content owners to create, control and distribute video. The FeedRoom's services range from video production and site integration, to encoding, content management, streaming and detailed reporting. The FeedRoom offers a comprehensive feature set including: RSS feeds, UGC tools, Video blogging, Podcasting, Search Engine Optimization. Clients include: Barnes & Noble, General Motors, Intel, Hewlett-Packard, Sun Microsystems, ESPN, NY Times, Conde Nast, Bristol-Myers Squibb, Business Week, the US State Department and The Pentagon. For more information, please visit www.feedroom.com.

For more information on Saber Hacer visit www.SaberHacer.com