Covario CEO Russ Mann to Speak at SMX Advanced

SAN DIEGO--(BUSINESS WIRE)--Covario Inc. (formerly SEMDirector, Inc.), the leader in interactive marketing analytics, today announced that Russ Mann, chief executive officer, will be speaking on a panel session entitled, “Search Marketing & Surviving a Recession” at The Search Marketing Expo (SMX) Advanced event. Mann will join other industry experts including Andrew Beckman, president of Location3 Media; Dave Davies, chief executive officer for Beanstalk Search Engine Positioning; and Jon Miller, vice president of marketing for Marketo. Jeffrey Rohrs, Vice President of Marketing at ExactTarget will be moderating the panel.

WHAT: Session “Search Marketing & Surviving a Recession”

WHEN: Wednesday, June 4, 2008, 9:00 a.m. – 10:00 a.m. PDT

WHERE: Search Marketing Expo Advanced, Seattle, Wash.

WHO: Russ Mann, Chief Executive Officer, Covario

Russ Mann’s Background:

• Pioneer in enterprise-scale advanced analytics, creating revenue upside through online marketing and customer management technologies for past 10 years
• Experience working closely with hundreds of top brands as diverse as IBM, Ford, QVC, Equifax and American Express
• Spoke at premier events such as the Thomas Weisel Partners event, 2007 Red Herring Asia, 2007 Forum on Analytics and a variety of interactive marketing conferences
• Member of Metrics & Standards Task Force for SEMPO and founding Chairman of Analytics Group for the San Diego Software Industry Council (SDSIC)

About Covario, Inc.

Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media & publishing and consumer packaged goods, such as Intel, Hewlett-Packard, Lenovo, iVillage – a division of NBC Universal, and AIG among others. For more information on Covario call 858.397.1500 or visit http://www.covario.com.