Brulant, Inc. Builds eCommerce Solution for Newly Launched

CLEVELAND--(BUSINESS WIRE)--Brulant, one of the nations leading interactive marketing firms, today announced its participation in the successful launch of Brulant handled the commerce web and application development on IBMs Websphere Commerce platform.

“Brulant's retail and implementation experience, combined with proven methodologies, has insured consistency and quality throughout the project”

Brulants work with Borders began several months ago, and the company is Borders online technology partner for, including all web and application development work enabled through IBM's WebSphere Commerce platform. For the recent launch, Brulant developed functionality in areas including enabling the shopping cart, promotions, account maintenance, access to the Borders Rewards Loyalty Program, SKU management, as well as support of merchandising and marketing efforts.

Borders will now be able to directly fulfill customer needs online and create deeper and more meaningful relationships with its customers over time via the Websphere Commerce solution, said Adam Cohen, partner at Brulant and the executive lead on the project.

The Brulant team includes both individuals stationed out of Borders headquarters as well as additional team members located in Brulant's Commerce Solution Center (CSC) in Cleveland, OH. The Commerce Solution Center is run by a Brulant practice team focused on developing unique WebSphere Commerce Solutions and is split amongst technical capabilities with focused areas of expertise. Brulant has the largest group of WebSphere Commerce professionals in the country, other than IBM itself.

Brulant's retail and implementation experience, combined with proven methodologies, has insured consistency and quality throughout the project, added Kevin Ertell, vice president of e-business for Borders Group. Brulant worked directly with our Borders' e-business team, bringing their years of real-time experience with Websphere Commerce to bear in helping us best leverage the robust capabilities of the product.

About Brulant, Inc.

Brulant is one of the nations leading interactive marketing firms infused with deep technology horsepower. Brulant is currently ranked the second largest independently-owned interactive agency in North America and the 3rd fastest growing, overall. Brulants capabilities are wrapped around our deep industry knowledge within retail & consumer products, financial services, healthcare, hospitality, manufacturing and services. We understand the unique challenges and goals within these key industries and deliver solutions to help our clients create more meaningful and longer lasting customer relationships, establish a business channel that is highly profitable, and enable the growth of our clients businesses through the online channel.

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