Atrinsic to Present at Cowen and Company 20/20 Technology-Media-Telecom Conference on May 28

NEW YORK--(BUSINESS WIRE)--New Motion, Inc. doing business as Atrinsic, Inc. (NASDAQ:NWMO), announced today, that Burton Katz, the Company’s CEO, will present at the Cowen and Company 20/20 Technology-Media-Telecom Conference. The conference will be held Wednesday, May 28, through Friday, May 30, 2008, at The New York Palace Hotel, 455 Madison Avenue at 50th Street in New York. Mr. Katz is scheduled to present at 3:20 p.m. on Wednesday, May 28. In addition, he will be available for one-on-one meetings, scheduled directly through Cowen and Company by calling (617) 946-3830.

During the presentation, Mr. Katz will discuss the Company's innovative business plan that is centered upon the convergence of Internet and mobile-based applications. He will also discuss the strategic rationale for the Company’s recently completed merger with Traffix, Inc., which significantly expanded the Company’s offerings across the entire value chain and set the stage for enhanced profitability as the Company scales revenue. The presentation will also discuss the Company’s 2008 first quarter financial results, which were released on May 15, and its outlook for fiscal 2008.

The group presentation will be available to investors and the public live via webcast at Atrinsic’s corporate website, http://www.atrinsic.com.

About Cowen Group, Inc.

Cowen Group, Inc., through its operating subsidiaries, provides investment banking, equity research, sales and trading, asset management and alternative asset management services to companies and institutional investor clients in the healthcare, technology, telecommunications, aerospace and defense, consumer and alternative energy sectors. Cowen’s asset management business includes teams based in the U.S. and the U.K. Its U.S. team focuses on a growth-oriented investment style centered on small and mid-sized companies based primarily in North America. The U.K. team provides traditional asset management products, focusing on a global equity strategy. Cowen’s alternative asset management business consists of Cowen Healthcare Royalty Partners, which invests principally in commercial-stage biopharmaceutical products and companies, and Cowen Capital Partners, which manages a portfolio of middle market private equity investments for third-party investors.

About Atrinsic

New Motion, Inc., doing business as Atrinsic (NASDAQ:NWMO), is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, CA, Seattle, WA, and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and the Company’s mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com.

Forward-Looking Statements

This news release includes forward-looking statements, including those regarding the anticipated financial results and enhanced profitability of the company. These statements are based on certain assumptions and reflect our current expectations. Statements including words such as “anticipate,” “propose,” “estimate,” “believe” or “expect” and statements in the future tense are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements to differ materially from any future results, performance, or achievements discussed or implied by such forward-looking statements. Some of the factors that could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: disruption from the company’s recently completed merger with Traffix, Inc. which make it more difficult to maintain relationships with customers, employees or suppliers; risks related to the successful offering of the company’s products and services; the risk that the anticipated benefits of the merger with Traffix may not be realized; and other risks that may impact New Motion’s businesses, some of which are discussed in the company’s reports filed with the Securities and Exchange Commission (the “SEC”) under the caption “Risks That Could Affect Future Results” or “Risk Factors.” Copies of New Motion’s filings with the SEC can be obtained at the SEC’s website at www.sec.gov. You can also obtain New Motion’s report through its website at http://www.atrinsic.com. Any forward-looking statement is qualified by reference to these risks, uncertainties and factors. If any of these risks or uncertainties materializes, the operating results of New Motion could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. These risks, uncertainties and factors are not exclusive, and New Motion undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.