Alarming Rates of Obesity Underline Appeal of Obesity Surgery Procedures and Spur Uptake of Related Devices

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c91125) has announced the addition of Frost & Sullivan's new report: European Markets for Obesity Surgery Devices to their offering.

This research titled European Markets for Obesity Surgery Devices provides an overview of obesity surgery devices that are currently in use within Europe, together with their revenues at a total European level, country level and segment level. It contrasts the reimbursement rates within specific geographic regions and provides an overview of the commonality of procedures in specific countries, the number of procedures in these countries and related revenue generation. The research offers a complete analysis of key market drivers, restraints and trends in the market. Finally, it provides strategic solutions for vendors to gain advantage in this growing market. In this research, Frost & Sullivan’s expert analysts thoroughly analyse the following market segments: Adjustable gastric banding, gastric bypass including sleeve gastrectomy procedure and intragastric balloon devices.

Market Overview

Alarming Rates of Obesity Underline Appeal of Obesity Surgery Procedures and Spur Uptake of Related Devices

Europe is at the crossroads of nutritional health as obesity has reached alarming proportions within the continent. Key decision makers in this sector are looking for solutions that can alleviate the long-term harmful effects of this condition. Obesity is one of the primary health concerns within Europe and due to the increasing awareness of obesity and related diseases at different levels of the society (individual, governmental and health community), surgery has become an established alternative for obese patients. Strong awareness and the identification of this condition as a disease and not just an outcome of lifestyle have created a relatively strong market for these procedures. "Rising concerns related to obesity and the widespread obese patient population have trained the spotlight on obesity surgery as perhaps one of the best options to deal with this disease," notes the analyst of this research. "The European obesity surgery devices market is poised for strong growth over the next five years, as the uptake of these devices and products is expected to increase significantly."

Surgical treatment goes a long way in mitigating the effects of this disease. Among the most significant benefits gained from undergoing surgery for obesity are the reduced health risks from associated diseases such as cardiovascular disease, diabetes and high blood pressure. Such trends have provided a fillip to the uptake of related obesity surgery devices.

Products and Technologies Gain Increasing Acceptance

"One of the principal concerns that are driving market growth is the growing levels of obesity amongst children and the likelihood that these children will subsequently grow into obese adults, complete with related co-morbid diseases," explains the analyst of this research. "Disparate levels of reimbursement associated with different devices and technologies as well as varied levels of reimbursement across Europe also pose a major challenge."

This market is currently in its growth phase, with growing familiarity about the procedures and technologies used in different surgeries. Products and technologies in this area have been in use for a while now and the market has had the opportunity to try different approaches and techniques before identifying the ones best suited to different types of patients. There are two main types of surgeries – adjustable gastric banding as well as gastric bypass. Another procedure that is increasingly being used is intragastric balloon, which is basically a short-term solution, but yields rapid results. All three types of procedures are extremely effective in providing considerable weight loss, have minimal surgical risks and, in most cases, have only temporary side effects.

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