SCA’s FuelCASHBack™ Program Enables Auto Manufacturers, Dealers Nationwide to Offer Consumers Big Relief at Gas Pump

DALLAS--(BUSINESS WIRE)--FuelCASHBack™, a division of SCA Promotions, the world's leading provider of promotional risk coverage, has developed a patent pending gas-lock promotion that enables auto manufacturers and dealers nationwide to incent consumers with low, fixed gas prices for up to three years.

The FuelCASHBack™ program, backed by a patent application that was filed in August 2005, gives auto manufacturers and dealers the ability to offer consumers a gas promotion that locks in gas prices at any price desired. If the promotion price is locked in at an amount lower than the current pump price, the promotion sponsor covers the difference. SCA then works with an A+ insurance company to underwrite the risk of ongoing gas hikes and is able to offer the gas promotion at a fixed cost to ensure it works within the promotion sponsor’s budget. Karl Woolfenden, Senior VP of Sales for FuelCASHBack™, says the promotion is turnkey, inexpensive to incorporate, and can be launched within days – enabling auto dealers and manufacturers across the country to instantly take advantage of the promotion.

“With the ever-rising cost of gas, we recognized that this program would be a win/win for auto manufacturers, dealers and consumers alike and have been developing a comprehensive solution for the past three years,” says Woolfenden. “The good news is that we can offer the auto industry a powerful, secure marketing program that enables them to guarantee consumers low, fixed prices at the gas pump for up to 36 months. Our program is easy for manufacturers and dealers to implement, simple for consumers to understand, and also offers an opt-in `conservation condition’ that ties fuel discounts to auto maintenance and other measures that positively impact the environment.”

In addition to offering a valuable promotional tool to the auto industry, the FuelCASHBack™ program is available to fleet managers who want to control their costs.

“Our program enables fleet managers to control their costs with a fixed gas budget that safeguards against the possibility of continued skyrocketing gas prices,” notes Woolfenden. “By locking in at today’s pump prices, they can establish a budget and ensure that regardless of market changes – their fuel expenditures remain predictable.”

About FuelCASHBack™

FuelCASHBack™ (www.FuelCASHBack.com), a division of SCA Promotions, was formed to manage the widespread anxieties over the uncertainty of gasoline and diesel prices for fleet managers and auto manufacturers/dealers.

For a nominal fee, FuelCASHBack™ enables fleet managers to lock in their price of fuel and minimizes the risk of going over budget. FuelCASHBack™ also provides auto manufacturers and dealers with a powerful gas-lock promotion that helps them incent customers with big savings on fuel purchases.

SCA Promotions (www.scapromotions.com) is the world's leading provider of promotional risk coverage. Founded in 1986, the company has covered billions of dollars and paid out over $156 million in cash and prizes for sales and consumer product promotions. SCA has offices in Dallas, London, Munich and Calgary, with affiliate partners across the globe.