Purple Beverage Company Appoints Former New York Red Bulls® Managing Director, Marc de Grandpre, as Vice President of Marketing

Beverage and Sports Marketing Pro to Lead Purple Marketing Team

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that former New York Red Bulls^® of Major League Soccer Managing Director, Marc de Grandpre, has agreed to join the rapidly-growing beverage company as Vice President of Marketing.

“We are confident that his combination of strategic planning and innovative grassroots and sports marketing experience will further accelerate Purple’s rapid pace to becoming a national brand.”

Prior to serving with the New York Red Bulls^®, de Grandpre directed East Coast marketing for the team’s parent company, Red Bull^® North America, where he was credited with implementing consumer marketing strategies that grew the company’s consumer brand awareness from 13 to 91 percent, resulting in an average yearly sales increase of 122 percent during his five years in that position.

Ted Farnsworth, Founder and CEO of Purple Beverage Company, maker of the all-natural antioxidant-rich beverage, Purple, said, “We are thrilled that Marc has agreed to come over to the Purple Beverage team. With more than nine years at Red Bull^®, first as a Director of Marketing and then as Managing Director of the New York Red Bulls^® soccer team, he has the marketing and promotions experience to help make Purple a household name.”

During his tenure with Red Bull^®, de Grandpre developed and executed all marketing plans and strategies for its East Business Unit, elevating the unit from third to first place in sales volume for the company in just 18 months. He also established and upgraded the brand’s consumer communication platforms, including: sampling, collegiate marketing, event marketing, athlete sponsorship and media.

“I’m excited to work with an emerging brand like Purple, which will bring me back to my beverage roots,” said de Grandpre. “I’ve been watching Purple aggressively take over market position since it launched late last year and look forward to joining an innovative beverage company, once again, with the goal of taking its brand to the next level.”

De Grandpre’s move to Purple Beverage Company comes on the heels of two other high-ranking Red Bull^® team members joining the company’s sales and marketing team. Dan Morelli, former director of sales for Red Bull^® North America, Inc., recently signed on as Vice President of East Coast Sales and Distribution for Purple, and Keith Riley, former national director of on-premise for Red Bull^® North America, Inc., joined the company to launch Purple’s on-premise marketing campaign in restaurants, bars, hotels, lounges and nightclubs nationwide.

Prior to his career with Red Bull^®, de Grandpre served as Global Product Manager for Nike Bauer Hockey, where he was instrumental in establishing Bauer as the co-leader in the protective equipment category.

“Marc has proven time and again that he is a results-oriented leader who exceeds sales goals and positively impacts the brands with which he is associated,” added Farnsworth. “We are confident that his combination of strategic planning and innovative grassroots and sports marketing experience will further accelerate Purple’s rapid pace to becoming a national brand.”

Purple is a unique and tasty blend of seven of the world’s most powerful antioxidant-rich juices, including the exotic açai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle.

Additionally, because adding alcohol to antioxidant-rich berries increases their antioxidant capacity – a fact confirmed by researchers from the United States Department of Agriculture and by a study by researchers at Kasetsart University in Thailand – Purple is becoming one of the most popular antioxidant cocktail trends in nightclubs and lounges.

Purple can be found in select GNC stores across the country, as well as in restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.

Cautionary Statement Regarding Forward-Looking Statements:

Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple’s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple’s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.