Waiting Room Theater Announces Exclusive Marketing Agreement with Dental Dek (Machalek Communications), America’s Leading Direct Mail Marketer to Dental Offices

LOS ANGELES--(BUSINESS WIRE)--Waiting Room Theater, the nations largest “out-of-home, captive audience” dental network, would like to announce the addition of Dental Dek (Machalek Communications) as strategic sales and marketing partner, and Biolase as strategic distribution partner.

"We are extremely proud to partner with the Machalek organization, which has an unparalleled marketing network," said Michael Feder, Waiting Room Theater’s Director of Strategy. "Machalek, through its Dental Dek subsidiary, has established itself as the countries leading direct mail marketer in terms of its singular ability to directly reach practicing dentists. In addition, our alliance with Biolase is a huge win-win -- we provide the Biolase practitioner with a proven way of communicating the outstanding Waterlase® value proposition to the patient, and Biolase opens up as many as 5000 new offices for Waiting Room Theater.”

"At Waiting Room Theater, we're in the business of providing our audiences with compelling news and information about oral hygiene where and how they want it," said Dr. Jay Grossman, CEO. "Our unique associations with both Dental Dek and Biolase allow us to provide even more of the latest information than ever to patients who are interested in all the options available for improving oral hygiene and dental health.”

Waiting Room Theater is interested in hearing from potential partners and interested parties. Contact Michael Feder, 888-978-0550, x1, or mfeder@waitingroomtheater.com.

WAITING ROOM THEATER™ (www.waitingroomtheater.com), the nation’s largest private dental network, is designed by dentists to educate and entertain patients while maximizing revenues per patient and improving practice revenues. Waiting Room Theater provides a continuous, professional multimedia presentation to patients waiting in the dental office designed to help inform them about dental services. Waiting Room Theater is filled with dental factoids, product comparisons, and information that stimulates patients’ questions about dental services without any high-pressure sales.

DENTAL DEK, a division of Machalek Communications, was founded in March of 1987, is the leading direct mail marketer to Dental offices in the United States. Machalek Communications, Inc. publishes seven nationwide postcard advertising decks, distributing more than 100 million postcards per year to over 800,000 qualified buyers. The business spans Dental, Veterinary, and other practices.

BIOLASE is the manufacturer of dentistry's #1 selling Waterlase® YSGG dental laser. The Waterlase employs patented HydroPhotonics™ technology that combines laser energy and water. BIOLASE Technology also develops and markets advanced specialized biomaterials for medical and other dentistry specialties.