BASF Turf & Ornamentals Launches BASF Turf Talk

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--BASF Turf & Ornamentals today announced it has launched BASF Turf Talk (www.basfturftalk.com), a blog developed to provide an online forum on industry issues, trends and regional happenings for BASF T&O, and the turf community it serves.

“The immediate nature of blogging gives us an opportunity to address turf professionals’ latest issues and successes,” said Dr. Toni Bucci, BASF Turf & Ornamentals business manager. “This innovative forum also helps show both the personality and the depth of our diverse team. We’re hopeful it facilitates peer-to-peer discussions about industry challenges and opportunities.”

Turf professionals can now visit the blog to read and react to sales specialists’ field reports nationwide, business manager Dr. Toni Bucci’s outlook for 2008, and tips on reading a product label, among other entries. Regular content will cover industry news, events, people and solutions, as well as technical expertise to help mitigate turf issues.

For more information about BASF Turf & Ornamentals visit www.betterturf.com and www.betterplants.com.

About the Crop Protection Division

With sales of €3,137 million in 2007, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.

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BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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